What is the ROI for 10,000 Tweets on Twitter?Posted by Michael Glover in click-finders.com, In Bound Marketing, Marketing, Return On Investment, Social media, Twitter | 7 comments
If you are involved in SEO, Social Media Marketing or any form of Internet (or traditional) Marketing whatsoever, you are probably always trying to calculate the Return on Investment for your efforts and expenses. In fact there are many sources out there like Computer World, Blog Tyrant, and Hubspot (just to name a few) that have attempted to do just that for Social Media and for the most part, they do a great job. This article however is simply going to talk about Twitter and what we have seen before, during and after 10,000 Tweets. Is it an actual ROI…you decide!
So how did we do that? 10,000 Tweets. Well it certainly did not happen overnight and it certainly was not consistent. We had good months on Twitter and bad months on Twitter. Just like anything else. Here is a small sampling of how we tweeted over the past 18 months:
So what kind of ROI (Return on Investment) have we had on our Twitter account? Great question. Here just a few stats:
- 46.63% of all Tweets were RT’s or @ Replies – Not as good as we would have liked…but hey, we’re still learning!
- 30 confirmed sales leads came in from Twitter – I don’t care who you…that’s GOOD !
- At least 5 new business relationships that have benefited click-finders have been developed, nurtured and cultivated 100% on Twitter. – Again, I don’t care who you are…that’s GOOD !
- Our home page has been RT’d over 7K times! – Gotta love the exposure on this stat!
- One of our blog posts has been RT’d over 100K times! – Still wonderfully surprised and astounded by this stat! It was a guest post by our good friend and colleague Mr. Scott Kindred of Safehouseweb. See how #3 above works?
What else has Twitter done for us?
Added real value and measureable attributes to our Social Media presence and marketing strategy. Everyone knows by now (or least they should) that ALL of the major search engines are using social media signals (likes, +’s and yes…TWEETS) as ranking factors. If you are not active on Facebook, Twitter and Google+, you are most likely losing ground in the SERP’s. The Hubspot chart below shows a marketing score of 90 for our website, and look at what one of the ranking factors are…that’s right, our Twitter presence!
Twitter has also helped build our visibility in ways we NEVER thought were possible!
This mention on the Home Page of Socialstage is not only very much unexpected, it’s greatly appreciated. It’s one of the little hidden benefits of Twitter and other Social Media outlets. They did this mention without me even knowing about it, yet it was out of appreciation for my tweet regarding there Blog post. Hey, it was great content and we love to share great content!
A final word about this accomplishment, blog post and Twitter overall. We don’t do Twitter as well as could. We are still learning. The point of this post is show the average small business owner that anyone can positively impact their business with Twitter. It just takes a little elbow grease, a little ingenuity and creative thinking and you can make a difference to your business as well.
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