What Does It Take to Rank Number 1 On GooglePosted by Michael Glover in blogging, google, organic search engine optimization, Selecting an SEO Firm, SEO, SEO patience, SEO Services | 24 comments
Ranking Number 1 on Google is the goal of every website owner that ever considered, dreamed about or implemented an SEO (Search Engine Optimization) strategy. The benefits can far outweigh the cost or effort. Companies have literally been transformed overnight because of this achievement. Check this post out if you have ever wondered What Organic Search Engine Optimization Can Do For Your Business. That article is filled with data and statistics that can blow your mind, they are staggering to say the least. So let’s assume that you are convinced. You are ready. You want the fame and fortune that can come from the claiming the #1 spot on Google for your best keyword. What exactly is it going to take to get there? A lot of hard work, a little luck and some patience. But if you do it right….this is what you can expect to see one day:
HAVE GREAT CONTENT ON YOUR WEBSITE
I know, I know….you are tired of hearing this. However, don’t discard this as another content is king post, it’s not. Bottom line is this, people visit sites and send their friends to websites and LINK to websites that have great content. If you don’t have great content, now is the time to develop a new content development strategy. This may include redoing, updating or revising your “on page” content or it may include installing and building a business blog and the beginning of content generation in that form. Blogs are wonderful tools for developing fresh, unique content on a regular basis. If you don’t have a blog and are not posting on it on a regular basis, you will lose in the search engine to someone who is. WordPress is a 100% FREE platform that is SEO friendly and more importantly, user friendly.
HAVE GOOD ON SITE TECHNICAL SEO
Make sure your site is coded properly and that you are “search engine friendly”. Here are a few things you should look at and make sure that you are 100% optimized for:
- HTML Meta Tags – Meta tags like <title>, <Meta description=”XXX”/>, <Meta keywords=”XXX”/> are all still very important and you should definitely be using your best keywords in these tags properly and often.
- On Page Content – Use your keywords in your on page content.
- Image ALT Tags – Make sure every image has <alt> tag descriptions with your chosen keywords.
- URL Structure – Make sure your URL structure is clean and concise. That your URL’s don’t use random character strings and that you do not have any broken links on your site.
Assuming that you have great content and that your website is properly formatted, that still may not be enough to rank you on Page 1 of Google, never less position number 1. You may have to perform some website promotion, otherwise known as link building. When another website links to your site, Google sees that as a “virtual vote” from another webmaster and considers this the highest possible compliment. So promote your site and get as many industry related and relevant websites as you can to link back to you. Remember, quality of links is better than quantity. You can literally outrank a competitor that has 10,000 low quality links if you have 500 high quality, industry related and highly relevant links from high PR and trusted sites. Most people choose to outsource this particular function. Finding, cultivating and tracking quality backlinks can be very time consuming and monotonous. Finding a quality SEO service provider that offers Affordable SEO Services will save you a lot of time and a lot of mistakes and potential Google penalties.
Don’t like Facebook, Twitter, YouTube or Pintrest? Think they are for younger website owners or teenagers and there is no place for your business on these social media sites? Think again my friend. Google and Bing have both proclaimed loudly that they are using social media signals to help rank websites. What does that mean? It means, the more Facebook “likes” you have, the more Tweets you have with links to your website, the more YouTube views and “likes” you have the better your rankings will be. This is compounded to the “Nth” degree with Google+.
Lastly, you do need to have some patience. If you just launched a brand new website you can pretty much forget about ranking on page one of Google anytime soon, unless you are ranking for a very long tail keyword or a keyword that has ZERO competition, meaning it will have few (if any) searches for it and thus useless to you and your business. It takes time to build trust and authority with the search engines, in some cases it may take a few years to rank for a highly competitive keyword, and that’s with the help of some good Professional SEO Services. So patience is a MUST. If you push too hard or get sucked into “black hat” techniques in hopes of speeding up the process, you may very well find yourself in the Google penalty box or worse, removed from the index altogether.
Follow these steps and you will be well on your way to some top rankings on Google, Yahoo and Bing! If you did just launch a website and HAVE to be on page one tomorrow, then you need Google Adwords and you will need to be running a Google Adwords PPC (Pay Per Click) Campaign. Our suggestion would be to split your marketing dollars on Adwords and SEO, that way you don’t get stuck on 100% Adwords for the life of your website.
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