The Battle of Good vs Evil in the World of SEO Wars

search engine optimization wars | click-finders.com

There is "good vs evil" in SEO.

Long has been the battle between good and evil and many stories in our past have reflected this epic struggle, but none capture the essence as well as Star Wars in my humble opinion.  One of my all-time favorite quotes from the movie is by a well-known character, Yoda.  During one of the scenes when he is instructing a young Jedi (Luke Skywalker) he utters the words “Do or Do Not, there is no try”.  That has absolutely stuck with me since the first time I saw it in a small town movie theater in Mooresville, NC.   In the story there is a mystical “Force” that is within all.  It is a state of consciousness that is supposed to drive an individual toward an action or purpose.  In Star Wars, the Force can be used for good or it can be used for evil.  If you use the Force for evil, you are said to be on “The Darkside” of the Force and therefore evil.  Whether or not you use the Force inside you for good or evil appears to be a conscious decision each individual must make at some point in his/her life.  Once you make the decision though, you are bound by ethics and morale’s either that of a Jedi (good) or a Sith (evil).  That’s not to say you can’t change teams later, because you can.  But if you do, you then lose everything that you have come to know and love about the Force.

SEO Yoda | click-finders.comSo, what does “the force” and good vs. evil have to do with SEO?  Well just like in Star Wars, there are Good SEO’s (Jedi’s) and Bad/Evil SEO’s (Sith’s).  They each use “The Force”, which we will call Google, in their own unique and special way.  The Jedi’s use the force for good and promote websites using organic search engine optimization techniques that fall within the Google’s Webmaster Guidelines and by doing so, they increase the client website authority and ranking within the Google SERP’s (Search Engine Results Pages).  They make sure the website is coded properly, search engine friendly, optimized for the keywords that will yield the most traffic to the website owner and that are relative for the search terms it is optimized for.  They then promote this site using organic SEO methods (press releases, article marketing, social book marking and more).   For these Jedi SEO types, doing it right and within the guidelines is not only a morale victory, it’s an extremely satisfying and honorable endeavor.  All Jedi SEO’s (also known as White Hat SEO’s) work within the Google Webmaster Guidelines and by doing so ensure their client’s receive quality affordable SEO Services that will stand the test of time.

Darth Vader SEO | click-finders.comSith SEO’s on the other hand, practice SEO outside of the Google Webmaster Guidelines.  They work on the dark-side of the force for sure.  This is also known as “Black hat” SEO.  They perform such acts as keyword stuffing, invisible text and doorway pages (just to name a few).  They may even go so far as to buy links for their customer’s websites.  Each of these practices is strictly forbidden in the Google Webmaster Guidelines and performing these tasks or allowing someone to perform them for you could result in your website receiving a Google penalty or worse, being removed from the Google index altogether.   These SEO’s tend to promise extremely FAST results with little or no upfront cash and big payments due when they get you to page 1 of Google.  Be wary though…your page 1 ranking may be short lived.  Make sure your SEO firm is using organic search engine optimization methods that fall within the Google webmaster guidelines only and that you know exactly what their process is.  The more informed you are, the better the chances of you hiring the right SEO Services Company and thus having a successful SEO campaign.

So be sure when you hire an SEO Firm that you absolutely know what activities your new vendor will be performing for your website.  Not knowing could cost you a lot more than you bargained for, today and tomorrow.

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5 Comments

  1. I’m getting more and more people telling me they’ve been told “I’ll get you to number 1” “I can do this and that inside a few days”. I spend more time telling them why “this and that” shouldn’t be done that im sure they think I’m discrediting competition rather than selling my own skills.

    A lot of customers don’t understand SEO in depth (or care to be honest) and just want fast results. Its our duty to them to use the Jedi force and stay away from the dark side.
    Michael recently posted..mprice14: Watching the brits on plus 1 so hoping to "adelegate"#britsMy Profile

    • I could not agree more Michael!

      We spend a lot of time doing the same thing. It’s a part of the business I suppose. Keep fighting the good fight brother! And use the Force wisely!

      Thanks for reading!

  2. Great post.

  3. Maria Bates

    I have heard of white hat and black hat seo before, but I never thought of it terms of of good vs evil. Nice post and it really opened my eyes to the danger of black hat seo’s and the trouble a website can get into because of it! Thanks for sharing.

    Is there a gray area in seo? Just wondering because you never really here about that.

  4. Maria – Thanks for reading and commenting!

    To answer your question, yes, there is very much a GRAY area in SEO. Some SEO’s claim that in order to be effective you MUST operate in that area. The area is considered by most SEO’s to still be within the Google webmaster guildelines, however, that is only because Google has not said one way or the other about a particular practice. In otherwaords, the SEO’s who operate in this area are working on new techniques that Google has not ruled on yet. This generally makes the technique very successful, however it then becomes very vunerable to algorythm changes, so it’s a trade off of risk vs reward.

    Hope this answers your question!

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