Social Media and SEO: How does it affect your rankings?Posted by Michael Glover in click finders, SEO, SEO Services, Social media, Uncategorized | 21 comments
You just can’t ignore it any more. Social Media is here to stay and now it’s a part of SEO. How prevalent is Social Media in today’s world? Take a look at this video and then you tell me…and while you watch it, keep in mind it is almost 1 year old, which means it is already obsolete and the information needs to be updated again. I think you will find it “eye opening” as to the shear numbers using and joining social networls. No wonder the search engines could no longer ignore this new and over whelming endeavor.
But you decide for yourself. Is Social media hear to stay? Or is it a passing fad that will come and go like “parachute pants” in the 80′s?
If you have wondered whether or not Social Media has an impact on your Search Engine Results Page ranking, you are not alone. If you have ever suspected Google, Yahoo and Bing of using Social Media in their algorithms then again, you are not alone, nor are you wrong.
“Ignore Social Media to you own detriment. If you ignore it, it won’t go away, it won’t help you all by itself. You have to get involved and interact in this new on-line world. Otherwise, your business will suffer and possibly wilt away while your competition soars to new heights”
In December of 2010, Matt Cutts posted a video on Youtube that basically says Google is using “social media signals” in the SERP’s (search engine results pages). Bing followed suite shortly after.
So what is a “social media signal’? Good question. A social media signal is anything that a “user” or subscriber interacts with on any social media. It could be a “like button” or “tweet this” button. It could be as simple as a user posting a link to a site on the FaceBook page, Twitter Account, YouTube or any number of other “social media” outlets. Now, please do not confuse this with “link-building”. The search engines are not indexing links from these sites…at least not yet. They are however using these signals to determine whether or not a web site is legitimate or spam. For instance, if you own a web site and have a nice size following on FaceBook, Twitter and YouTube (just to name a few), then you are more than likely going to be given more credibility with the search engines. Why? Because the search engines see that your peers and customers are interacting with you on these sites and that you are truly providing something valuable to them.
“Bottom line is this….You ABSOLUTELY need to be using this to benefit your business and your search engine rankings. It’s a chance to share with, interact with and build loyalty with customers and potential customers that you cannot afford to miss”
As and SEO Services company, we always encourage and even help our clients set up, use and build their social networking platforms. It’s an essential part of today’s business world. And it will only grow in popularity and necessity. That’s why click-finders.com will always recommend starting your social media marketing program yesterday!