Social Media and SEO: How does it affect your rankings?

Social Media

Social Media and Your SEO Program

You just can’t ignore it any more.  Social Media is here to stay and now it’s a part of SEO.  How prevalent is Social Media in today’s world?  Take a look at this video and then you tell me…and while you watch it, keep in mind it is almost 1 year old, which means it is already obsolete and the information needs to be updated again.  I think you will find it “eye opening” as to the shear numbers using and joining social networls.  No wonder the search engines could no longer ignore this new and over whelming endeavor.

But you decide for yourself.  Is Social media hear to stay?  Or is it a passing fad that will come and go like “parachute pants” in the 80′s?


If you have wondered whether or not Social Media has an impact on your Search Engine Results Page ranking, you are not alone. If you have ever suspected Google, Yahoo and Bing of using Social Media in their algorithms then again, you are not alone, nor are you wrong.

“Ignore Social Media to you own detriment. If you ignore it, it won’t go away, it won’t help you all by itself. You have to get involved and interact in this new on-line world. Otherwise, your business will suffer and possibly wilt away while your competition soars to new heights”

In December of 2010, Matt Cutts posted a video on Youtube that basically says Google is using “social media signals” in the SERP’s (search engine results pages). Bing followed suite shortly after.


So what is a “social media signal’? Good question. A social media signal is anything that a “user” or subscriber interacts with on any social media. It could be a “like button” or “tweet this” button. It could be as simple as a user posting a link to a site on the FaceBook page, Twitter Account, YouTube or any number of other “social media” outlets. Now, please do not confuse this with “link-building”. The search engines are not indexing links from these sites…at least not yet. They are however using these signals to determine whether or not a web site is legitimate or spam. For instance, if you own a web site and have a nice size following on FaceBook, Twitter and YouTube (just to name a few), then you are more than likely going to be given more credibility with the search engines. Why? Because the search engines see that your peers and customers are interacting with you on these sites and that you are truly providing something valuable to them.

“Bottom line is this….You ABSOLUTELY need to be using this to benefit your business and your search engine rankings. It’s a chance to share with, interact with and build loyalty with customers and potential customers that you cannot afford to miss”

As and SEO Services company, we always encourage and even help our clients set up, use and build their social networking platforms. It’s an essential part of today’s business world. And it will only grow in popularity and necessity. That’s why click-finders.com will always recommend starting your social media marketing program yesterday!

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21 Comments

  1. Sara Welch

    WOW! I had no idea at all. What social media outlets do you suggest Mike to be involved with. There are so many to choose from. Are there some that are better than others?

    Thanks for the post. I learned a LOT !

    • Hi Sara! Thanks for reading and the comment.

      I would start with the basics. Facebook, Twitter and YouTube. There are litterally, hundreds (if not thousands) of social media sites out there. If you take a look at the @addthis tool bar under each of the posts on this site, you can see a comprehensive list of the most well known sites. @addthis has done a great job of identifying and catalogging them for sharing posts like this one . So feel free….Book Mark this post! LOL!

  2. This is certainly precisely what I was looking for

  3. Keep working ,splendid job!

  4. It seems like fb is the mother of them all and you can add fb content to just about any other social media site. Soooo it seems like if I set up an account on the most popular social media sites and configure it to post my fb content I will be building connectivity on all of them by updating one.

    • Hi Ken !

      You are correct. The social media aspect is quickly becoming very integrated. By that I mean if you update one account, all (or least many) also get the same update, saving you time and energy.

      Thaks for reading and the comment!

      Mike

  5. We use social media to accomplish different things and it is sometimes difficult to gauge the effectiveness of our efforts, even with accurate analytics because so much of it involves branding and image. Thanks for offering some insight into exactly how social media works to enhance SEO.

    • @Joel – You are so right! It is definetly difficult to measure somehting as baord as social media. I expect we will begin to see some pretty substantial tools for that in the near future though. Social Media is becoming the “new internt” and the developers know that.

      Thanks for reading and for your comment Joel !

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