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Organic Search Engine Optimization is a process.  It involves many facets of marketing your web site, not only to the Search Engines, but to the world of potential visitors out there surfing the World Wide Web.  The key to effective organic search engine optimization is the “organic” part.  Organic, meaning “natural results” also means (or should mean) “natural processes”. 

Search Engines have always touted that they want only the best results for their users.  Since they seem to think that natural efforts build better results, they rank sites that appear natural, higher in the results pages.  In fact, their entire existence depends on their ability to provide quality search results each and every time a user searches for anything on the web.  That is why they are so diligent about making sure the sites that rank on the first page do so because they are relevant to the term that was searched for.

What does all of that mean?  It means simply that if Google, Yahoo and Bing had their way, a new web site owner would begin the process of SEO not by marketing their site, but rather, by just building unique content and user experiences on their web site.   This would lead to the user telling a friend about the site and the friend telling another friend and so on.  Each friend who visited the site and liked the site would then tell another friend and in some cases link back to the site from their own popular website.  Although preferable to the search engines, this process can sometimes takes 5 or even 10 years, depending on the topic of the site and the number of other sites that are in competition for the same topic or search terms.

“Make no mistake about it…[Link Building] is the single most effective way to increase your visibility in the search engines.  Each link to your site from another site is seen as a vote by the search engine algorithms.  The more votes you have the higher your rank.”

So how do you build an SEO strategy that appears natural to the search engines, yet accelerates the process to a much more reasonable amount of time (12 to 18 months)?  You simply diversify your marketing efforts and try to make them look as natural as possible.  There are lots of things you can do in order to achieve this affect.  They include (but are not limited to):  Article writing and distribution, Social Bookmarking, Press Release writing and distribution, Blog and Forum commenting, and of course, unique content creation and distribution of your own site.

“CAUTION:  This is where some people get in trouble with the search engines.  SEO is a process and it still takes time.  If you do too much SEO to fast or do only form of marketing, the search engines will flag your site and possibly penalize or ban your site from the search engine results pages.”

This is where using a quality SEO Services firm can come in real handy.  Planning a strategy that maximizes exposure, link building opportunities and marketing while appearing completely natural to the search engines is paramount to your sites success.   So be sure to develop unique and creative content, be sure to market that content so you build high value links back to your web site and be sure not to try and cheat the process.  If you follow this simple advice, your site will rank very well in the search engines one day and others will be sitting there scratching their heads, saying, I wonder how that web site does that?