I have been working in internet marketing now for a little over 10 years.  Boy has the landscape on the internet changed in such a short period of time!  Personally, that’s one of the things I absolutely LOVE about this industry.  The ever changing environment forces the even the “best of the best” to keep getting better, to stay sharp and KNOW what they are talking about at all times.  We’ve gone from having conversations in the early days that start with “What is this SEO thing you keep talking about?” to “hey click-finders, I need help with how to start Inbound Marketing and/or SEO and I found you guys…”.  Man do we LOVE to hear that!

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How to get more Retweets For Your Business

Whether you are marketing on Twitter, gathering leads directly from Twitter or just having fun with your friends and family… everyone wants to learn How to get more Retweets.  Having your Tweet Retweeted screams to the world…this person knows what they are talking about, is funny or said something so important that all of my friends, family or business sphere MUST read it right now!  It is validation, pure and simple!

As an internet marketer, getting retweeted thousands of times means TONS of traffic to my site!  Which in turn means more leads and of course, more customers! So take a minute to learn How to get more Retweets and drive more traffic to your content, your website and ultimately your conversion funnel!

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How to Become a Successful Business Blogger

Business blogging is the cornerstone of any successful Inbound Marketing campaign. Let’s face it, if you cannot convey your message to the masses in a clear, clean and concise voice, in a well formatted and structured article, then you will fail as a business blogger and a content marketer. So what’s the number one reason why most business bloggers fail? They fail to create content and publish content on a regular basis.

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How to Build an Inbound Marketing Company Culture

Make no mistake about it…Making the transition to an Inbound Marketing Company Culture is hard!

Inbound Marketing Company Culture

Build your company’s Inbound Marketing Culture

In any business, people fall into “ruts”. This is especially true if senior management has allowed this or worse, demonstrated it by example. One of the more common ruts people fall into, more often in larger companies but still possible in a small businesses, is the old cliché “That’s not my job!”. This is never truer than when it involves marketing input by people who typically do not provide any input in this area. Building an Inbound Marketing Company Culture can be one of the biggest business challenges you face in your professional career and also, one of the most rewarding!

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If you are small business owner, marketing and/or sales manager or just a sales person who is looking for something better, you are in the right place!  You’ve noticed it right?  The traditional marketing leads are slowly but surely falling off and drying up.  The phone does not ring all by itself anymore because no one uses the yellow pages.  That money you spend on TV, Radio and Newspaper ads also seems to be less and less economical by the minute.  It’s costing your more and you’re getting less every single day.  So now what?

Welcome to Inbound Marketing and Lead Nurturing my friend!  Inbound Marketing, simply put; Is the art of generating unique, quality content that is search engine friendly and therefore shows up when a prospective customer/client searches for a term associated with your product or services.  The premise is that there are already people using the internet every day that are searching for your products and/or services.  So if you can manage to position some GREAT content in front of them, capture their attention and get them to take some form of action on your website, you have officially become an Inbound Marketing pro!

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Why Inbound Marketing is a MUST for Your Business

why inbound marketing is a MUST for your business

Create – Share – Capture – Analyze

Inbound Marketing is the practice of generating useful, informative content and then strategically sharing that content in a way that positions it in front of people who are actually searching for your product or services.  It completely replaces the need for “interruption marketing” tactics like TV commercials, radio, print ads and cold calling or email spamming.  If done correctly, this “new” marketing strategy can dramatically increase your conversion rate, customer retention and satisfaction.  And the best part?  You are not tethered to Google Adwords for the rest of your life!

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Conversion Optimization Part 4 – Landing Page Optimization

conversion funnel click-finders.comSo now you are starting to get some decent traffic to your site or you have taken the plunge with Google Adwords, but, as fate would have it, none of these new visitors you have invested your time, energy, effort or capital in are converting into leads or customers.  Why not?  You have a great looking website, you invested in Adwords spend to drive traffic, what is going on?  Great question…I’m so glad you asked.  This article is going to discuss “Landing Page Optimization” for more (or better) conversions into leads or sales.  Believe it or not, conversion optimization is a BIG DEAL out there in ecommerce land.  There are hundreds (if not thousands) of companies out there that have built very successful business models just helping other companies master this much needed skill.

So what can I expect as far as a conversion rate on organic traffic?

The average website is converting less than 1% of all organic traffic!  That’s right…less than 1%!  A good site that has some experience and is making an effort to actually convert traffic may see as much as 1-3% organically.  And, if you are in the 3-5% range for organic traffic conversions you are doing better than 98% of all websites on the internet.  You may be thinking; “3-5%?  That’s nothing!  Why am I wasting my time?”  Hold on there cowboy.  Have you done the math?  Try this on for size:

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