SEO IS NOT DEAD!
But it is changing, by the minute.
As with most Google Algorithm updates, the flurry of the “SEO is dead” posts, articles, tweets and rants have begun on Twitter, Facebook and 1,000’s of Blogs all over the Internet. And as usual, they are dead wrong. Although the fact remains that SEO (search engine optimization) is an ever moving and fluid entity, it is for all intents and purposes alive and well. The latest Google Algorithm has indeed changed the landscape of SEO and honestly, maybe even more than any other single update in the history of Google. But that’s okay. Relax, take a deep breath and know that SEO is alive and well.
SO WHAT HAPPENED?
Over optimization happened. Google has touted for years, “Build good content and you WILL rank well on your own”. Guess what? That was not necessarily true. In late 2011 and early 2012, several key SEO industry executives took a look at a couple of websites, both of which were on the same topic and about the same domain age and size. One site ranked in the top three on Google and the other was on Page 5 for the same keyword. The problem is that the first website was about 20 pages deep and was NOT developing and promoting content on their website on a regular basis. The second site was in fact developing great content on a regular basis, promoting that content via social media and yet they still ranked on page 5. So the SEO execs drilled down a little deeper and did a link profile for both the sites. Guess what they found? That’s right; site #1 had a whole bunch of suspect links running back to their site. In other words, it was obvious that the site had been “over optimized” and the links coming to it were of low quality. This goes against everything that Google has promised webmasters for years.
Okay…so what happened next? We are not 100% sure, but the indication is that these high level SEO’s took this data directly to Google and showed them the results of the study. Regardless of how this happened, there is no doubt that it DID affect the last round of Algorithm updates. Sites that had a lot of backlinks but no content generation and promotion tools were dropped (in fact are still dropping) in the rankings. Sites that had good SEO links, a content generation method and good content marketing efforts did not suffer at all, in fact some climbed in the rankings.
HOW DO I MOVE FORWARD
Well if you have not picked up on it yet, you need to develop good quality content, and share it through social media and social bookmarking sites. That means blogging about your industry, products and services and your company. Next, you need to get the word out as far and long as you can for each and every post using social media. Social media is the best place to share this content because if you are developing great content others will share it with their friends. If you have good enough content it might even go “viral”, which is SEO gold! That combined with a good solid SEO program and good on-site SEO and you will find yourself ranking better in no time.
INFOGRAPHIC OF THE NEW SEO:
Note that the “sweet spot” to rank well is much smaller on the new way of ranking. Why is that? Because the formula to rank has added a much more complex ranking factor in addition to the other already complex ranking factors of social signals, on-page SEO and Link-Building. Now you have to do it all and do it all well in order to rank high in Google. Don’t worry, it’s not as hard as it sounds and we can help you!
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