How to Win With The Latest Google Panda Update

Google's Panda Update 3.4 - Panda Refresh - How to win with latest Google Panda Update

"I eat SPAM for breakfast"

March 2012 – Google rolls out the latest algorithm update, Panda 3.4.  The number 3.4 is still in question as Google has only announced it as a Panda “refresh”.  According to Google, only about 1.6% of search results were significantly affected, still that’s a lot of sites.  Google also sent the update announcement via Twitter this time with a link to Blogger instead of just using their traditional media stream Blogger only.  Not sure why they chose this route to deliver the news, but it still got the word out pretty effectively.  You can read the entire Google update post here.  The curious thing is how dramatic the affects have been in this update for some sites.  Although they claim only about 1.6% we suspect it is actually much higher.  Our testing and current results are showing a significant hit with any site that is not actively publishing fresh content via a blog on a regular and frequent basis and sites that are “over SEO’d”.  What defines “over SEO’d”?  Any site that has an unbalanced link profile with a heavy load of links only to the Home Page.  Sites that are publishing a blog with fresh content rolling out regularly have seen a boost in rankings or have not been affected at all.  Of course by publishing a blog the site generates fresh content and a naturally diversified backlink profile and that is what Google is looking for as far as we can tell.

Panda Version 3.4 Update posted via Twitter

Panda Refresh Announcement

 

 SO WHAT’S CHANGED?

Well if you took the time to click over to the official blog post, you can see that they are pretty vague in the specifics of the update.  However, we have seen some significant indicators and several other well-known and established SEO news sites (Search Engine Journal, Search Engine Land and Search Engine News)are reporting the same indicators in their “Panda Refresh reviews”.  Here’s what we are seeing:

  • Diversified backlink profiles are winning – Having links from High PR sites as well as PR0 sites are more important than ever
  • Diversified anchor text is winning – Varying your anchor text and not locking onto one keyword
  • Having a mix of No-Follow and Do-Follow links is winning
  • Solid Blog Commenting – Commenting on relevant blogs and linking back to your own.  Linking out to other blogs and relevant resources from your own blog is winning
  • Content Generation and Promotion – Having a blog that is active in your niche community.  Sharing good content and attracting readers and commenters is winning
  • Social Media – Tying it all together with Social Media promotion, interaction and engagement with your fans is definitely winning
  • Diversified Link Profile – Making sure that the in-bound links to your site don’t just land on your Home Page, but link to relative content (landing pages, blog articles, etc.) and are as evenly distributed as possible is winning!

We’ve all been waiting for it, the day when 50 quality, industry related links outranks 10,000 spammy, forum profile links.  That day is here.  If you are already doing the above listed items on your website, then you most likely have already seen the benefit of your work, if not, chances are you have seen your rankings drop and in some cases significantly.  Don’t panic, re-read this post and go to work.  In no time at all you can be right back where you were or even higher in the rankings.

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7 Comments

  1. We have seen those benefits for our sites an our clients sites via the methods you mentioned above. It pushes SEO more into pitches/PR to gain those quality links – warning emails are going out for those with poor ratios of root domains to actual links and it’s a great win for SEOs who are creative in distributing quality content with 1 link as opposed to the mass link building efforts of traditional link building.

    As we have revised our processes it involves educatin our clients an the general public as you are doing with your post. Any thoughts on over-optimized pages?

    • Hi Todd – Thanks for reading and the comment!

      Over-optimized pages are just as bad as over optimized link-builing IMHO. The SE’s are getting smarter and faster and I truly believe that this is only the beginning of us seeing the term “over-optimized”. Web sites had better be ORGANICALLY Optimized and appear completely Natural to Google or they will not be ranking well at all.

      Just my thoughts 😉

  2. Love what you are doing with the blog man!
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  3. Yep i fully agree with you, while doing link building we should care about the link load, we should maintain balance between website home page back links and inner pages back links, i have done SEO for lot of websites and it’s my experience that back links balance is most important thing as same as unique content. I must say thanks to you to write up this informative post.
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  4. Thanks a bunch for sharing this with all people you really understand what you are speaking about! Bookmarked. Please additionally discuss with my site =). We could have a hyperlink alternate arrangement among us!

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