How to Blog for Business in 7 Easy Steps


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13 Comments

  1. Nice article.

    • Hi Andrew! Thanks for reading and thanks for the comment!

  2. These 7 items are indispensible to a successul business blog – thanks for putting them up!

    The best part is that each one can be handled in relatively simple ways. That is, I’ve found that there is no need to get overwhelmed with all the thinking and planning that can come into play for those of us who will over-think the “message” of our business and its website. Keep It Simple, Sonny (KISS)!

    Not to say that we should just churn out content for the sake of content – it does need to be valuable and relevant – but it should be a simple process that produces tangible goods for our customers.

    I don’t know if anybody else has experienced this, but the basic terminolgy of what you wrote about here is key, Mike; Business Blog. I’ve found that the attention span of a client (or a client’s customer) is slahed in half when the term ‘blog” is put on the table. And the tell-tale, “Oh, he’s going to talk about blogging, blah, blah blah…” roll of the eyes brings reality to bare. A ‘Business Blog,’ however, is perceived as less-trivial and more weighty by many.

    Obviously, you work hard to keep your blog in that same genre. Business. I find it is important for me to do the same and it is in the best interest of my clients if I always encourage them to do so and to make it as easy as possible for them to be successful. Enter stage-right: WordPress!

  3. Mike,

    Great post about blogging.. I especially love #6 – you can write a million blogs, but if you don’t promote it, hardly anyone will every know about it. Yes, this stuff takes work! Really good advice and tips here, thanks for writing it!
    -Carolyn Hggins, Fortune Marketing Company
    http://FortuneMarketingCompany.com

    • As always, Carolyn, you make a great point about the work it takes to promote our blogging. A fine example is some of your own content – it’s been syndicated/re-published from your own business blog at Fortune Marketing Company by some of the larger, mainstream business blogs. Content like your Lady Gaga article that got picked up by biznik.com

      I like Mike Glover’s point in #6 that nobody is going to promote our business blogs and websites for us. As small business owners, the opportunity is on our own shoulders – and as professionals in the website/marketing/SEO field, we get fantastic opportunities to help show our clients how to do it.

  4. Zavrina

    Such a deep anwesr! GD&RVVF

  5. Christina M.

    YMMD with that aneswr! TX

  6. Thanks Carolyn and Scott!

    It’s always nice when other professionals visit and comment on your work. And yes…number 6 is really the most important if you ask me. Learning how to, when to and where to market your blog is a HUGE investment in time and resources…the benefits of doing it well far exceed the cost.

  7. I like the valuable information you provide in your articles.
    I will bookmark your weblog and check again here frequently. …

  8. I’m new to blogging for business but not new to the internet and have been looking for decent guides and helpful suggestions all over the web.

    I have to say Mike that your blogs are by far the most well thought out, presented and helpful ones that I have found so far. Please keep up the good work, you’re turning me into a guru!

  9. @SOZI – Thanks for reading and the kind words!

    @David – Thanks David…thats probably the best compliment I could receive!

  10. Excellent read, I just passed this onto a colleague who was doing a little research on that. And he actually bought me lunch because I found it for him smile So let me rephrase that.

  11. Excellent post “Adding fresh content is important for SEO because the search engines love fresh, unique content. ” yes i also agree with you. google love fresh content.