Defining Affordable SEO Services for Small Business
Posted by Click Finders in Affordable Seo Services, Ethics in SEO, help finding SEO firm, Selecting an SEO Firm, SEO, SEO Basics, SEO Services | 12 comments
As a small business owner, the term affordable in any marketing piece always makes me either laugh a little or cringe. Depending on the piece, I can almost tell instantly whether or not I can afford to participate or not. When it comes to SEO (Search Engine Optimization) though, the term is not always so transparent. When the marketing piece you have to make a decision on often looks like a standard Search Engine Results Page (SERP) entry, how are you supposed to know who brings value and who does not? The answer is simple, you don’t! You have to actually click through the link and get to the website and then start the process of beginning to discern whether or not the term “affordable” actually applies to you and your business, or if it doesn’t. Make no mistake about it though, you are the one who defines the term affordable, not the SEO Company or their slick website full of SEO’d copy and fancy <H1> tags telling you how “affordable” they are.
So how do you make the final call; Affordable or not? It’s actually pretty simple if you stop and apply some simple yet effective business decision making strategies. Weighing the “cost benefit analysis” is almost a must. In other words, is the cost of the product or service going to benefit your company bottom line or website in a meaningful and real way? To determine that you have to gather information on the services provided by the SEO company, previous customer experiences with the SEO company and some solid examples of ranking sites well. To take it even a step further, are the examples provided using real Keyword examples, Keywords that are competitive or super competitive and bringing real traffic? Does the SEO Company offer Analytics tracking and reporting? Conversion tracking and reporting? Landing page development, A/B and Multi-Variant testing and optimization?
These are the things that make a real difference to website owners, not just being on page one. What good is it to be on page one of Google if the traffic it brings never gets converted into a paying customer?
So back to the original question; What defines affordable SEO services for small business? The answer is simply this…if you can make the payments to the vendor and they can deliver the traffic, conversions and revenue that will grow your business, how can you afford NOT to hire them?
One final thought. Doing “something” is better than doing nothing. If you can only afford $100.00/month to invest in your SEO program, then do it! We have customers that start that way and within a couple of months they are able to increase that investment and therefore increase their results. The point is this; they started with what they had, and that is much better than hoping or wishing SEO onto your site.
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Mike – GREAT article…thanks! It’s rare when I actually learn something from a Blog and even more rare when I come away with questions. But I do have one for you…
What is A/B Testing and how does it apply to SEO?
Thanks again and I am looking forward to reading more on here.
Hi John – Thanks for reading and thanks for the comment/question.
A/B Testing is the process of developing and testing different landing page attributes to improve conversion rate. Common tings tested include call to actions, forms, color schemes, titles and content. The goal of course is drive converions as high as possible be it an actual purchase or a lead generation action. We have driven some of our clients conversion rate from the 1% range to as high as 9.8%. As you can imagine, that’s HUGE!
Hope this helps!
Thanks for bebunking the myth: “hoping or wishing SEO onto your site.” I will now be able to stop expecting the magic lamp to do the work.
But seriously, great post here, Mike, and thank you for refocusing the perspective of what “affordable” can mean to each different business.
Hi Scott – Thanks for reading and the comment!
I was taking a sip of diet pepsi when I read your comment and nearly sprayed my laptop with pepsi because you cracked me up!
Michael Glover recently posted..Defining Affordable SEO Services for Small Business
I’m one of those guys who has invested what little money I had into SEO and it has paid off.
Glad to hear it Ken! Thanks for reading and commenting!
I also am one those people who “took the plunge” into SEO. Luckily I started with click-finders and have seen a fantastic return on my investment. These guys are the best…if you are even thinking about hiring an SEO Agency, you owe it to yourself to talk to these guys first.
Ben
Hi Ben! So glad you guys are seeing good results with our services!
Looking forward to an awesome 2013 for you and your site!
Mike Glover recently posted..Defining Affordable SEO Services for Small Business
I know that if you’ve chosen ppc agency instead of SEO – be prepared to spend great sums on your campaign budget !
Thanks, I’ll share this post in my blog anyway! But my question is the following: what link would you click first in SERP – top10 or PPC link? Best regards, Alicia
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Take a look at my site http://www.blog.hivisits.com/for-publishers/ where
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post this.
The way internet top marketeers use to bring cheap unique daily website traffic to your blog or webstore. recently posted..The way internet top marketeers use to bring cheap unique daily website traffic to your blog or webstore.
SEO is some how related to marketing only. So, is it really possible to execute the process in a limited budget and beyond the clients expectations??
Hi Jason,
I suppose it would depend on what the client expectations were, however, the short answer should always be YES.