What if I could tell you that you could be successful in your social media efforts in less than 1 hour per day?  Does this sound too good to be true?  Well it’s not, in fact, if you follow these simple steps, you too can find yourself a social media success in less than 1 hour per day!  Better yet, you can follow this simple formula no matter how many followers you have, no matter how new you are to social media and you will still be a successful social media manager.

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How to get more Retweets For Your Business

Whether you are marketing on Twitter, gathering leads directly from Twitter or just having fun with your friends and family… everyone wants to learn How to get more Retweets.  Having your Tweet Retweeted screams to the world…this person knows what they are talking about, is funny or said something so important that all of my friends, family or business sphere MUST read it right now!  It is validation, pure and simple!

As an internet marketer, getting retweeted thousands of times means TONS of traffic to my site!  Which in turn means more leads and of course, more customers! So take a minute to learn How to get more Retweets and drive more traffic to your content, your website and ultimately your conversion funnel!

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Twitter ROI by click-finders.comIf you are involved in SEO, Social Media Marketing or any form of Internet (or traditional) Marketing whatsoever, you are probably always trying to calculate the Return on Investment for your efforts and expenses.  In fact there are many sources out there like Computer World, Blog Tyrant, and Hubspot (just to name a few) that have attempted to do just that for Social Media and for the most part, they do a great job.  This article however is simply going to talk about Twitter and what we have seen before, during and after 10,000 Tweets.  Is it an actual ROI…you decide!

So how did we do that?  10,000 Tweets.  Well it certainly did not happen overnight and it certainly was not consistent.  We had good months on Twitter and bad months on Twitter.  Just like anything else.  Here is a small sampling of how we tweeted over the past 18 months:
 
Twitter Stats Graph - click-finders.com
So what kind of ROI (Return on Investment) have we had on our Twitter account?  Great question.  Here just a few stats:

  • 46.63% of all Tweets were RT’s or @ Replies – Not as good as we would have liked…but hey, we’re still learning!
  • 30 confirmed sales leads came in from Twitter – I don’t care who you…that’s GOOD !
  • At least 5 new business relationships that have benefited click-finders have been developed, nurtured and cultivated 100% on Twitter. – Again, I don’t care who you are…that’s GOOD !
  • Our home page has been RT’d over 7K times! – Gotta love the exposure on this stat!
  • One of our blog posts has been RT’d over 100K times! – Still wonderfully surprised and astounded by this stat!  It was a guest post by our good friend and colleague Mr. Scott Kindred of Safehouseweb.  See how #3 above works?

What else has Twitter done for us?

Added real value and measureable attributes to our Social Media presence and marketing strategy.  Everyone knows by now (or least they should) that ALL of the major search engines are using social media signals (likes, +’s and yes…TWEETS) as ranking factors.  If you are not active on Facebook, Twitter and Google+, you are most likely losing ground in the SERP’s.  The Hubspot chart below shows a marketing score of 90 for our website, and look at what one of the ranking factors are…that’s right, our Twitter presence!

Twitter ROI for click-finders.com

Twitter has also helped build our visibility in ways we NEVER thought were possible!

Twitter visibility example click-finders.com

This mention on the Home Page of Socialstage is not only very much unexpected, it’s greatly appreciated.  It’s one of the little hidden benefits of Twitter and other Social Media outlets.  They did this mention without me even knowing about it, yet it was out of appreciation for my tweet regarding there Blog post.  Hey, it was great content and we love to share great content!

A final word about this accomplishment, blog post and Twitter overall.  We don’t do Twitter as well as could.  We are still learning.  The point of this post is show the average small business owner that anyone can positively impact their business with Twitter.  It just takes a little elbow grease, a little ingenuity and creative thinking and you can make a difference to your business as well.

If you found this article helpful and you enjoyed it, please take a minute and share it through any of the social media share buttons located throughout the site.  We love our social media friends and the shares we get and we certainly will return the favor when and where possible.  You can also comment in the comments section below and regular commenters receive “Do-Follow” link status to help you with your SEO program!

click-finders.com offers a full range of Internet Marketing services including Affordable SEO Services, PPC Management, Social Media, Inbound Marketing, Affiliate Marketing and more. Contact us through www.click-finders.com, Twitter, Facebook, Google+ and our Organic SEO Blog to learn more about Organic Search Engine Optimization and even request a FREE SEO Website Analysis.

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Google's Panda Update 3.4 - Panda Refresh - How to win with latest Google Panda Update

"I eat SPAM for breakfast"

March 2012 – Google rolls out the latest algorithm update, Panda 3.4.  The number 3.4 is still in question as Google has only announced it as a Panda “refresh”.  According to Google, only about 1.6% of search results were significantly affected, still that’s a lot of sites.  Google also sent the update announcement via Twitter this time with a link to Blogger instead of just using their traditional media stream Blogger only.  Not sure why they chose this route to deliver the news, but it still got the word out pretty effectively.  You can read the entire Google update post here.  The curious thing is how dramatic the affects have been in this update for some sites.  Although they claim only about 1.6% we suspect it is actually much higher.  Our testing and current results are showing a significant hit with any site that is not actively publishing fresh content via a blog on a regular and frequent basis and sites that are “over SEO’d”.  What defines “over SEO’d”?  Any site that has an unbalanced link profile with a heavy load of links only to the Home Page.  Sites that are publishing a blog with fresh content rolling out regularly have seen a boost in rankings or have not been affected at all.  Of course by publishing a blog the site generates fresh content and a naturally diversified backlink profile and that is what Google is looking for as far as we can tell.

Panda Version 3.4 Update posted via Twitter

Panda Refresh Announcement

 

 SO WHAT’S CHANGED?

Well if you took the time to click over to the official blog post, you can see that they are pretty vague in the specifics of the update.  However, we have seen some significant indicators and several other well-known and established SEO news sites (Search Engine Journal, Search Engine Land and Search Engine News)are reporting the same indicators in their “Panda Refresh reviews”.  Here’s what we are seeing:

  • Diversified backlink profiles are winning – Having links from High PR sites as well as PR0 sites are more important than ever
  • Diversified anchor text is winning – Varying your anchor text and not locking onto one keyword
  • Having a mix of No-Follow and Do-Follow links is winning
  • Solid Blog Commenting – Commenting on relevant blogs and linking back to your own.  Linking out to other blogs and relevant resources from your own blog is winning
  • Content Generation and Promotion – Having a blog that is active in your niche community.  Sharing good content and attracting readers and commenters is winning
  • Social Media – Tying it all together with Social Media promotion, interaction and engagement with your fans is definitely winning
  • Diversified Link Profile – Making sure that the in-bound links to your site don’t just land on your Home Page, but link to relative content (landing pages, blog articles, etc.) and are as evenly distributed as possible is winning!

We’ve all been waiting for it, the day when 50 quality, industry related links outranks 10,000 spammy, forum profile links.  That day is here.  If you are already doing the above listed items on your website, then you most likely have already seen the benefit of your work, if not, chances are you have seen your rankings drop and in some cases significantly.  Don’t panic, re-read this post and go to work.  In no time at all you can be right back where you were or even higher in the rankings.

If you found this article helpful and you enjoyed it, please take a minute and share it through any of the social media share buttons located throughout the site. We love our social media friends and the shares we get and we certainly will return the favor when and where possible. You can also comment in the comments section below and regular commenters receive “Do-Follow” link status to help you with your SEO program!

Click-finders.com offers a full range of Internet Marketing services including Affordable SEO Services, PPC Management, Social Media, Inbound Marketing, Affiliate Marketing and more. Contact us through www.click-finders.com, Twitter, Facebook and our Organic SEO Blog to learn more about Organic Search Engine Optimization and even request a FREE SEO Website Analysis.

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How to Build Your Brand Using Social Media

What is your Social Media Platform saying about your brand?

Social Media is more than just an SEO booster or enhancer…it’s a branding opportunity!  In a previous article (Social Media and SEO: How does it Affect Your Rankings?) I wrote about social media and how the interactions that you and your followers / friends have with your social platforms affect your Search Engine Results Page rankings.  It’s great to have social media platforms, but if you are using them JUST for SEO then you better stop and you better stop yesterday!  Social media has grown to a whole new level and negative reviews, comments and negative buzz can kill your social media platform and all of your branding efforts in a matter of days, if not hours in some cases.  Here is an example of how it can work for the good.   

I recently had a bad customer service experience and it caused me stop and think about branding and social media for quite a while the other night.  Well, to be perfectly honest I have had several bad customer service experiences lately.  Let’s face it…customers come to us for value and nothing else.  If you build a strong customer relationship (Brand) it means you have proven that you bring value to them in a way that makes them not want to even think about considering someone else to perform the work / products / services that you perform for them.  But when someone has a bad customer service experience that causes them to consider the relationship and the value they are getting from it…you have lost some major branding ground.

 “Are you kidding me? In this economy?  You value my patronage so little you are willing to allow employees to interact with me and provide a substandard customer service experience that forces me to consider seriously the value of our relationship?”

My experience was simply this…I walked into a well known book store the other day.  It’s a fairly large chain store and very well known.  I shop there often (even have a rewards card) so I knew the layout of the store and went right to area I needed to for the book I was looking for.  I could not find it so I looked around for someone in a green shirt and gold nametag to see if they could help…no one in sight.  I wandered over to a desk where a young lady in a green polo shirt and gold name tag was texting and politely said “excuse me?”.  She did not stop and look up, she finished her text, hit the send button and then closed her phone.  She then looked up and said “can I help you?”.  I explained what I was looking for and asked if the store had a copy.  A quick check of the book name and author revealed that is was in fact…not available in this store.  Surprising since it’s a new release and a NY times best seller, but okay whatever.  The answer I got from the young lady was “nope, not here” looked away and sat back down and opened her phone.  At this point, I walked away…thinking to myself “no worries, I’ll check my fav online book store when I get home!”. And then I left.

“Every single person that interacts with your customers is branding you whether you know it or not.  Every employee, every manager that deals with customer service issues or vendors and even the janitor.  No one is exempt from branding your company to the world.”

As I drove home from this bad customer service experience a few things begin to click with me as I ran through the events in my mind;

  • I had not asked her to check the computer to see if another local store had the book.  Of course she should have offered to do it, but I did not ask either.
  • She did not offer to order the book for me.  Same as number 1…I did not ask her if she could either.

So I decided when I got home to go find these guys on Twitter and let’s see if they can do any better before I just willy nilly order from someone else.  I am after all a loyal customer and have the card to prove it.  So I find the twitter account and notice a couple of things right off the bat.  First, they are active (about 20 posts that day).  Second, they are not just spamming content and links to other content out, they are having actual conversations with customers!  I was encouraged to say the least. 

So I took a chance and sent them this message:

“@companyX just dropped by your XYZ store. U did not have this book (XXX) in stock and employees were not very helpful”

Reply from company:

“@click_finders Sorry to hear that. The book is available on our online store and two others stores close to you. Would u like a link to the store site?”

My reply:

“@companyX no thanks I have it. Just wanted you to know about my experience”

Reply from company

“@click_finders thanks so much for taking the time to let us know! If you decide to order your book from us, please check your DM for a coupon code”

As you can see…this interaction was very positive (for me at least).  It was positive though only because I am a social media NUT and believe in second chances.  How many customers have these guys lost because others who are not as willing to reach out as I was just left and never came back?

“When it comes right down to it…every interaction with a customer or potential customer or even someone who might know a potential customer is a branding opportunity.  Actually, it’s a branding event one way or the other.  You either increase your brand likeability or decrease your brand likeability.  There really is no middle ground here. “

Social media is a powerful tool if you use it properly.  It’s more than just an SEO enhancer, a means to blast your content all over the internet, it’s also an extremely effective branding tool that can make or break a customer’s loyalty.  Imagine what this post would have been about if I had had a bad experience with their twitter account ;o) !  I am sure it would have been quite different then it is right now.

What about you guys?  Ever had a really good or really bad Customer Service experience that changed the way you thought about a particular company or brand?  If so please share in the comments section.


 

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