Quality Content is the Heart of any good SEO program!
At click-finders, we like to think that the entire process of online promotions – with SEO related activities being the majority of our core work – is like the working machinery of a clock tower (or any time piece for that matter): the gears move all the time and the machinery is forever in motion, whether you see the gears turning or not. Of course, all websites can’t afford to be as nonchalant as actual clock towers are, can they? When lively hoods and jobs depend on sales and when the website is counted on for all of, or a portion of those sales, then it hurts when no one visits that website. In addition to that, when your content isn’t shared on Twitter and Facebook, not only does it sting a bit personally, it’s also a possible indication of website activity, which us why the major search engines like Google and Bing are placing more and more emphasis on social signals. That’s why internet marketing – including SEO – isn’t a one off marketing method anymore; there are many aspects and tools that must be employed successfully in order to win in the game of SEO. The problem is everyone wants it today! They want the success and benefits of good SEO Services without doing the work. You’ll be forgiven to think “short-term” and “instant” because that’s how we’ve all been spoiled and pampered in today’s fast paced, “got to have it now” society. In fact, be careful if you think that way with SEO because you are sure to be disappointed (best case scenario) and financially hurt (worst case scenario) if you fall into the trap of a disreputable SEO who promises one thing and delivers another.
“There are no magic tricks to ranking well. No secrets that I can share that will have you on the top of Google tomorrow for a competitive keyword. There is hard work, technical aspects, ups and downs and a commitment to this marketing method that you have never experienced before. But if you do it well, the payoff can change your business forever!”
Start with your own content
First of all, are you building content on your website? Is it industry related to the products and services you are offering? If you are, then let’s assume that all of the individual pieces of the content you produce are like individual products. If your blog posts, articles, whitepapers, reports, and social media content were to have a price tag, what would they be worth? Would you look at your own content as something you would actually pay for? Is it so valuable to your potential visitors that they would pay for it? If not, you may want to rethink your content strategy.
Be in the mindset that every post, article, or report could have made you money if you sold those pieces individually (complete with copyrights). Only, you don’t charge for such information. You give it away for your readers for free on your blog or perhaps as a digital download.
It’s this kind of information that’s shared, commented on, and linked to in today’s internet world. Do you see the SEO part kicking in? All those social signals pointing to your site, the numerous natural inbound links, the natural referral traffic – all this increases your opportunities to rank well while giving tremendous value to your readers.
Social Media
Recently, we published a post on the possible ROI of Twitter [What is the ROI for 10,000 Tweets on Twitter]. If we wanted to, we could spend countless man-hours analyzing the impact of our social media efforts on our business. You could do the same for your own business. But we would be missing the point entirely: Social Media isn’t like advertising on mass media. Don’t get us wrong, measure your efforts and ROI, but don’t lose sight of the fact that social media is about sharing, not selling. Social media is about being “social”; it’s about the strength of your core network. It’s about the unhindered word going out when your brand, products, and services are discussed. And when you do it really well, even “you” as a person will be discussed. Somehow, somewhere, all of this tends to come together and mean something for you, your brand, and your ROI.
The work is a never-ending cycle and is certainly resource-intensive; it takes patience and resolve. It needs you to be committed and relentless. But if you are, the rewards are limitless. Are you ready to succeed in internet marketing and SEO?
If you found this article helpful and you enjoyed it, please take a minute and share it through any of the social media share buttons located throughout the site. We love our social media friends and the shares we get and we certainly will return the favor when and where possible. You can also comment in the comments section below and regular commenters receive “Do-Follow” link status to help you with your SEO program!
click-finders.com offers a full range of Internet Marketing services including Affordable SEO Services, PPC Management, Social Media, Inbound Marketing, Affiliate Marketing and more. Contact us through www.click-finders.com, Twitter, Facebook, Google+ and our Organic SEO Blog to learn more about Organic Search Engine Optimization and even request a FREE SEO Website Analysis.
Credit for image [Table of Elements for SEO] – http://searchengineland.com/seotable
Related Posts:
read more
Does SEO Still Work?
It’s a question that is being asked all over the internet, by business owners, traditional marketing professionals and even the media. Google is busy fighting spam. Google has taken it upon itself to free the Internet of varying degrees of spam, black-hat riddled websites, poor content, and almost anything else that doesn’t serve the searcher/reader. The seemingly inconspicuous question “Does SEO still work?” has spun off multiple threads on SEO forums, Q & A sites such as Quora, and countless number of blog posts. It’s time to get real and understand a few undeniable truths about SEO.
Having been in the SEO business for so long, it’s hard for us not to respond to that question, so we will. Here are some truths about SEO (search engine optimization) you must learn to accept, in a post Penguin and Panda update era:
SEO that works: the hard, slow and painstaking real content generation SEO does still work!
The easy route to search domination is to follow ‘SEO Shortcuts’ or perhaps rub a little evil on and indulge in Black Hat SEO techniques. The short answer is that none of those will work with any lasting effects. As Ruth Burr writes in her post SEO isn’t Magic: So Stop SEO Tricks, without the little shortcuts, SEO is undeniably, resource-heavy, technically difficult, and time-consuming. Today, it’s evident more than ever that only the right kind of SEO works. The emphasis is on great content, natural link-building, and judicial use of keywords when it’s natural and makes sense only.
Content is the new SEO insurance plan
There’s a reason why companies such as Hubspot, Kiss Metrics and SEOmoz have proven to be authority sites in their respective niches. It’s not surprising since they base their marketing on content. Any random magazine with an online presence sees more traffic and engagement per reader than a website that spends more time on ineffective SEO techniques than on developing content.
For a website, blog, or a company seeking to establish presence on the web, content is where the focus should have been. Good SEO starts from there. You work so hard to bring visitors to your website, but we beg to ask you: what will they get when they finally arrive? Make it worth their visit, give them something no one else can….your unique and genuine content.
How do you build great content? Focus on retaining your personality, make strong and educated opinions, and bring in humor if you can. If there is one insurance plan you can to hold steady in the wake of Google’s periodic and unpredictable storms, it will always be content.
Some things about SEO will never change
Good HTML coding with sensible use of keywords in the Title tag, Meta tags and on-page content is not going to change anytime soon. Nor will the need to practice good solid link building. The difference in today’s post Panda and Penguin updates is that low quality links mean less than ever before for ranking purposes. Good quality links are essential, that combined with a good content strategy and a solid social media presence and you will find yourself quickly climbing the rankings.
If you found this article helpful and you enjoyed it, please take a minute and share it through any of the social media share buttons located throughout the site. We love our social media friends and the shares we get and we certainly will return the favor when and where possible. You can also comment in the comments section below and regular commenters receive “Do-Follow” link status to help you with your SEO program!
click-finders.com offers a full range of Internet Marketing services including Affordable SEO Services, PPC Management, Social Media, Inbound Marketing, Affiliate Marketing and more. Contact us through www.click-finders.com, Twitter, Facebook, Google+ and our Organic SEO Blog to learn more about Organic Search Engine Optimization and even request a FREE SEO Website Analysis.
Related Posts:
read more
This is the best way to pay back a community that is good to you.
So how do I share SEO 2.0 links on click-finders.com? I get this question a lot ever since my SEO vs. SEO 2.0 What is The Difference post. Well in order to better answer that, I think we should go over a brief reminder of the different kinds of links that you can give. It’s important to understand this in order to fully appreciate the benefits of SEO 2.0 and how it can help you or hurt you. Yes, you CAN hurt your site by linking out to other sites. Don’t worry, we will get into all the details in just a second. First though, let’s cover the basic categories of links.
<NOFOLLOW> Links:
<NOFOLLOW> is a value that can be assigned to the [REL] HTML attribute that tells the search engines to discount this link. It was designed originally to allow web site owners (primarily Blogs and Forums) the option to identify spam or potential spam links and assign this attribute so that the search engines would not index the link and therefore not pass any “link juice” or authority to the linked site from the source site.
Example of the <NOFOLLOW> link in action:
<a href=”http://www.example.com/” rel=”nofollow”>anchor text</a>
“There is great debate in the SEO community about whether or not the <NOFOLLOW> attribute works or not. My own personal testing indicates that the search engines still assign some value to these links, as some sites with only <NOFOLLOW> links have been known to climb and reach the top of the SERP’s. More on this in another post coming soon….”
<DOFOLLOW> Links:
There is no specific HTML attribute for this link. This is the link we as SEO’s and web site owners strive for every day for the sites we are working on. This link passes actual “link juice” from the originating site to the linked to site. For example, if you own a site that is well established, has good traffic and a decent Google PageRank your “link juice” will be much higher than a newly launched site.
Example of the <DOFOLLOW> link in action:
<a href=”http://www.example.com/”>anchor text</a>
If you, with your well established site, give a link to another site, you are telling Google you like that site and it is worthy of your link. The older and more established your site, the more “link juice” you can pass to another site.
“The <DOFOLLOW> link is hands down the BEST link you can attain for your web site or give to another site. This is what SEO 2.0 is all about. If you read the previous SEO 2.0 article you will see why.”
Can linking out to another site actually hurt my site?
The short answer is yes, it can. Let me explain. Again, Google see’s each link out from your site as a “vote” for another site. So it takes it pretty seriously when you give a link to another site. What they do not want, is trusted, reputable sites providing links out to SPAM sites. Mostly these sites are of the unwanted SPAM emails you find in your Junk Email boxes. The words are so potent, I won’t even mention them in this post for fear of affecting Google (LOL).
“In short, you should never link out to a known SPAM site or a site that is even remotely SPAMMY. Make sure your links out are quality sites that provide a relevant service or benefit to your visitor.”
Other types of links that you can get / give include:
Paid Links or Affiliate Links
Image Links
Side Bar or Blog Roll Links
Footer Links
So how do I handle links given out on this site? Simple….you get links from this site by visiting, reading and commenting on this Blog. You can also write an article and submit it for a guest post spot in which you can place multiple links back to your site (up to 3) and more in a resource box. Comment links are treated as fairly as possible. I require 3 “APPROVED” comment posts to start getting <DOFOLLOW> links. The first three comments are <NOFOLLOW>. I set this up to deter SPAMMERS. Also, pure SPAM usually gets deleted immediately. On occasion, I will strip the link and approve the comment because either the comment was good and relevant or the English was so bad it made me LOL.
I also never approve links to “bad neighborhoods”.
Good luck…and keep on Blogging!
Image Source: FREE Blogger Template & SEO Tips
Related Posts:
read more
