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Quality Content is the Heart of any good SEO program!
At click-finders, we like to think that the entire process of online promotions – with SEO related activities being the majority of our core work – is like the working machinery of a clock tower (or any time piece for that matter): the gears move all the time and the machinery is forever in motion, whether you see the gears turning or not. Of course, all websites can’t afford to be as nonchalant as actual clock towers are, can they? When lively hoods and jobs depend on sales and when the website is counted on for all of, or a portion of those sales, then it hurts when no one visits that website. In addition to that, when your content isn’t shared on Twitter and Facebook, not only does it sting a bit personally, it’s also a possible indication of website activity, which us why the major search engines like Google and Bing are placing more and more emphasis on social signals. That’s why internet marketing – including SEO – isn’t a one off marketing method anymore; there are many aspects and tools that must be employed successfully in order to win in the game of SEO. The problem is everyone wants it today! They want the success and benefits of good SEO Services without doing the work. You’ll be forgiven to think “short-term” and “instant” because that’s how we’ve all been spoiled and pampered in today’s fast paced, “got to have it now” society. In fact, be careful if you think that way with SEO because you are sure to be disappointed (best case scenario) and financially hurt (worst case scenario) if you fall into the trap of a disreputable SEO who promises one thing and delivers another.
“There are no magic tricks to ranking well. No secrets that I can share that will have you on the top of Google tomorrow for a competitive keyword. There is hard work, technical aspects, ups and downs and a commitment to this marketing method that you have never experienced before. But if you do it well, the payoff can change your business forever!”
Start with your own content
First of all, are you building content on your website? Is it industry related to the products and services you are offering? If you are, then let’s assume that all of the individual pieces of the content you produce are like individual products. If your blog posts, articles, whitepapers, reports, and social media content were to have a price tag, what would they be worth? Would you look at your own content as something you would actually pay for? Is it so valuable to your potential visitors that they would pay for it? If not, you may want to rethink your content strategy.
Be in the mindset that every post, article, or report could have made you money if you sold those pieces individually (complete with copyrights). Only, you don’t charge for such information. You give it away for your readers for free on your blog or perhaps as a digital download.
It’s this kind of information that’s shared, commented on, and linked to in today’s internet world. Do you see the SEO part kicking in? All those social signals pointing to your site, the numerous natural inbound links, the natural referral traffic – all this increases your opportunities to rank well while giving tremendous value to your readers.
Social Media
Recently, we published a post on the possible ROI of Twitter [What is the ROI for 10,000 Tweets on Twitter]. If we wanted to, we could spend countless man-hours analyzing the impact of our social media efforts on our business. You could do the same for your own business. But we would be missing the point entirely: Social Media isn’t like advertising on mass media. Don’t get us wrong, measure your efforts and ROI, but don’t lose sight of the fact that social media is about sharing, not selling. Social media is about being “social”; it’s about the strength of your core network. It’s about the unhindered word going out when your brand, products, and services are discussed. And when you do it really well, even “you” as a person will be discussed. Somehow, somewhere, all of this tends to come together and mean something for you, your brand, and your ROI.
The work is a never-ending cycle and is certainly resource-intensive; it takes patience and resolve. It needs you to be committed and relentless. But if you are, the rewards are limitless. Are you ready to succeed in internet marketing and SEO?
If you found this article helpful and you enjoyed it, please take a minute and share it through any of the social media share buttons located throughout the site. We love our social media friends and the shares we get and we certainly will return the favor when and where possible. You can also comment in the comments section below and regular commenters receive “Do-Follow” link status to help you with your SEO program!
click-finders.com offers a full range of Internet Marketing services including Affordable SEO Services, PPC Management, Social Media, Inbound Marketing, Affiliate Marketing and more. Contact us through www.click-finders.com, Twitter, Facebook, Google+ and our Organic SEO Blog to learn more about Organic Search Engine Optimization and even request a FREE SEO Website Analysis.
Credit for image [Table of Elements for SEO] – http://searchengineland.com/seotable
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Does SEO Still Work?
It’s a question that is being asked all over the internet, by business owners, traditional marketing professionals and even the media. Google is busy fighting spam. Google has taken it upon itself to free the Internet of varying degrees of spam, black-hat riddled websites, poor content, and almost anything else that doesn’t serve the searcher/reader. The seemingly inconspicuous question “Does SEO still work?” has spun off multiple threads on SEO forums, Q & A sites such as Quora, and countless number of blog posts. It’s time to get real and understand a few undeniable truths about SEO.
Having been in the SEO business for so long, it’s hard for us not to respond to that question, so we will. Here are some truths about SEO (search engine optimization) you must learn to accept, in a post Penguin and Panda update era:
SEO that works: the hard, slow and painstaking real content generation SEO does still work!
The easy route to search domination is to follow ‘SEO Shortcuts’ or perhaps rub a little evil on and indulge in Black Hat SEO techniques. The short answer is that none of those will work with any lasting effects. As Ruth Burr writes in her post SEO isn’t Magic: So Stop SEO Tricks, without the little shortcuts, SEO is undeniably, resource-heavy, technically difficult, and time-consuming. Today, it’s evident more than ever that only the right kind of SEO works. The emphasis is on great content, natural link-building, and judicial use of keywords when it’s natural and makes sense only.
Content is the new SEO insurance plan
There’s a reason why companies such as Hubspot, Kiss Metrics and SEOmoz have proven to be authority sites in their respective niches. It’s not surprising since they base their marketing on content. Any random magazine with an online presence sees more traffic and engagement per reader than a website that spends more time on ineffective SEO techniques than on developing content.
For a website, blog, or a company seeking to establish presence on the web, content is where the focus should have been. Good SEO starts from there. You work so hard to bring visitors to your website, but we beg to ask you: what will they get when they finally arrive? Make it worth their visit, give them something no one else can….your unique and genuine content.
How do you build great content? Focus on retaining your personality, make strong and educated opinions, and bring in humor if you can. If there is one insurance plan you can to hold steady in the wake of Google’s periodic and unpredictable storms, it will always be content.
Some things about SEO will never change
Good HTML coding with sensible use of keywords in the Title tag, Meta tags and on-page content is not going to change anytime soon. Nor will the need to practice good solid link building. The difference in today’s post Panda and Penguin updates is that low quality links mean less than ever before for ranking purposes. Good quality links are essential, that combined with a good content strategy and a solid social media presence and you will find yourself quickly climbing the rankings.
If you found this article helpful and you enjoyed it, please take a minute and share it through any of the social media share buttons located throughout the site. We love our social media friends and the shares we get and we certainly will return the favor when and where possible. You can also comment in the comments section below and regular commenters receive “Do-Follow” link status to help you with your SEO program!
click-finders.com offers a full range of Internet Marketing services including Affordable SEO Services, PPC Management, Social Media, Inbound Marketing, Affiliate Marketing and more. Contact us through www.click-finders.com, Twitter, Facebook, Google+ and our Organic SEO Blog to learn more about Organic Search Engine Optimization and even request a FREE SEO Website Analysis.
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Getting to the top of Google
Ranking Number 1 on Google is the goal of every website owner that ever considered, dreamed about or implemented an SEO (Search Engine Optimization) strategy. The benefits can far outweigh the cost or effort. Companies have literally been transformed overnight because of this achievement. Check this post out if you have ever wondered What Organic Search Engine Optimization Can Do For Your Business. That article is filled with data and statistics that can blow your mind, they are staggering to say the least. So let’s assume that you are convinced. You are ready. You want the fame and fortune that can come from the claiming the #1 spot on Google for your best keyword. What exactly is it going to take to get there? A lot of hard work, a little luck and some patience. But if you do it right….this is what you can expect to see one day:
Position #1 out of 171 Million Results
HAVE GREAT CONTENT ON YOUR WEBSITE
I know, I know….you are tired of hearing this. However, don’t discard this as another content is king post, it’s not. Bottom line is this, people visit sites and send their friends to websites and LINK to websites that have great content. If you don’t have great content, now is the time to develop a new content development strategy. This may include redoing, updating or revising your “on page” content or it may include installing and building a business blog and the beginning of content generation in that form. Blogs are wonderful tools for developing fresh, unique content on a regular basis. If you don’t have a blog and are not posting on it on a regular basis, you will lose in the search engine to someone who is. WordPress is a 100% FREE platform that is SEO friendly and more importantly, user friendly.
HAVE GOOD ON SITE TECHNICAL SEO
Make sure your site is coded properly and that you are “search engine friendly”. Here are a few things you should look at and make sure that you are 100% optimized for:
- HTML Meta Tags – Meta tags like <title>, <Meta description=”XXX”/>, <Meta keywords=”XXX”/> are all still very important and you should definitely be using your best keywords in these tags properly and often.
- On Page Content – Use your keywords in your on page content.
- Image ALT Tags – Make sure every image has <alt> tag descriptions with your chosen keywords.
- URL Structure – Make sure your URL structure is clean and concise. That your URL’s don’t use random character strings and that you do not have any broken links on your site.
LINKBUILDING
Assuming that you have great content and that your website is properly formatted, that still may not be enough to rank you on Page 1 of Google, never less position number 1. You may have to perform some website promotion, otherwise known as link building. When another website links to your site, Google sees that as a “virtual vote” from another webmaster and considers this the highest possible compliment. So promote your site and get as many industry related and relevant websites as you can to link back to you. Remember, quality of links is better than quantity. You can literally outrank a competitor that has 10,000 low quality links if you have 500 high quality, industry related and highly relevant links from high PR and trusted sites. Most people choose to outsource this particular function. Finding, cultivating and tracking quality backlinks can be very time consuming and monotonous. Finding a quality SEO service provider that offers Affordable SEO Services will save you a lot of time and a lot of mistakes and potential Google penalties.
SOCIAL MEDIA
Don’t like Facebook, Twitter, YouTube or Pintrest? Think they are for younger website owners or teenagers and there is no place for your business on these social media sites? Think again my friend. Google and Bing have both proclaimed loudly that they are using social media signals to help rank websites. What does that mean? It means, the more Facebook “likes” you have, the more Tweets you have with links to your website, the more YouTube views and “likes” you have the better your rankings will be. This is compounded to the “Nth” degree with Google+.
PATIENCE
Lastly, you do need to have some patience. If you just launched a brand new website you can pretty much forget about ranking on page one of Google anytime soon, unless you are ranking for a very long tail keyword or a keyword that has ZERO competition, meaning it will have few (if any) searches for it and thus useless to you and your business. It takes time to build trust and authority with the search engines, in some cases it may take a few years to rank for a highly competitive keyword, and that’s with the help of some good Professional SEO Services. So patience is a MUST. If you push too hard or get sucked into “black hat” techniques in hopes of speeding up the process, you may very well find yourself in the Google penalty box or worse, removed from the index altogether.
Follow these steps and you will be well on your way to some top rankings on Google, Yahoo and Bing! If you did just launch a website and HAVE to be on page one tomorrow, then you need Google Adwords and you will need to be running a Google Adwords PPC (Pay Per Click) Campaign. Our suggestion would be to split your marketing dollars on Adwords and SEO, that way you don’t get stuck on 100% Adwords for the life of your website.
If you found this article helpful and you enjoyed it, please take a minute and share it through any of the social media share buttons located throughout the site. We love our social media friends and the shares we get and we certainly will return the favor when and where possible. You can also comment in the comments section below and regular commenters receive “Do-Follow” link status to help you with your SEO program!
Click-finders.com offers a full range of Internet Marketing services including Affordable SEO Services, PPC Management, Social Media, Inbound Marketing, Affiliate Marketing and more. Contact us through www.click-finders.com, Twitter, Facebook and our Organic SEO Blog to learn more about Organic Search Engine Optimization and even request a FREE SEO Website Analysis.
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There is "good vs evil" in SEO.
Long has been the battle between good and evil and many stories in our past have reflected this epic struggle, but none capture the essence as well as Star Wars in my humble opinion. One of my all-time favorite quotes from the movie is by a well-known character, Yoda. During one of the scenes when he is instructing a young Jedi (Luke Skywalker) he utters the words “Do or Do Not, there is no try”. That has absolutely stuck with me since the first time I saw it in a small town movie theater in Mooresville, NC. In the story there is a mystical “Force” that is within all. It is a state of consciousness that is supposed to drive an individual toward an action or purpose. In Star Wars, the Force can be used for good or it can be used for evil. If you use the Force for evil, you are said to be on “The Darkside” of the Force and therefore evil. Whether or not you use the Force inside you for good or evil appears to be a conscious decision each individual must make at some point in his/her life. Once you make the decision though, you are bound by ethics and morale’s either that of a Jedi (good) or a Sith (evil). That’s not to say you can’t change teams later, because you can. But if you do, you then lose everything that you have come to know and love about the Force.
So, what does “the force” and good vs. evil have to do with SEO? Well just like in Star Wars, there are Good SEO’s (Jedi’s) and Bad/Evil SEO’s (Sith’s). They each use “The Force”, which we will call Google, in their own unique and special way. The Jedi’s use the force for good and promote websites using organic search engine optimization techniques that fall within the Google’s Webmaster Guidelines and by doing so, they increase the client website authority and ranking within the Google SERP’s (Search Engine Results Pages). They make sure the website is coded properly, search engine friendly, optimized for the keywords that will yield the most traffic to the website owner and that are relative for the search terms it is optimized for. They then promote this site using organic SEO methods (press releases, article marketing, social book marking and more). For these Jedi SEO types, doing it right and within the guidelines is not only a morale victory, it’s an extremely satisfying and honorable endeavor. All Jedi SEO’s (also known as White Hat SEO’s) work within the Google Webmaster Guidelines and by doing so ensure their client’s receive quality affordable SEO Services that will stand the test of time.
Sith SEO’s on the other hand, practice SEO outside of the Google Webmaster Guidelines. They work on the dark-side of the force for sure. This is also known as “Black hat” SEO. They perform such acts as keyword stuffing, invisible text and doorway pages (just to name a few). They may even go so far as to buy links for their customer’s websites. Each of these practices is strictly forbidden in the Google Webmaster Guidelines and performing these tasks or allowing someone to perform them for you could result in your website receiving a Google penalty or worse, being removed from the Google index altogether. These SEO’s tend to promise extremely FAST results with little or no upfront cash and big payments due when they get you to page 1 of Google. Be wary though…your page 1 ranking may be short lived. Make sure your SEO firm is using organic search engine optimization methods that fall within the Google webmaster guidelines only and that you know exactly what their process is. The more informed you are, the better the chances of you hiring the right SEO Services Company and thus having a successful SEO campaign.
So be sure when you hire an SEO Firm that you absolutely know what activities your new vendor will be performing for your website. Not knowing could cost you a lot more than you bargained for, today and tomorrow.
Thanks for reading! If you enjoyed this article please share it with any of the multiple social media share widgets on this blog (Facebook, Twitter, LinkedIn, Social Bookmarking). Also, please feel free to comment below. I openly welcome any and all feedback, especially from other internet professionals!
Click-finders.com is a full service internet marketing company that offers a full range of services including Affordable SEO Services, PPC Adword Campaigns, Social Media Marketing, Web Development and more! Contact us today for a FREE no obligation SEO Analysis of your website and find out today, what it’s going to take to rank high in the search engines!
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- Bad SEO’s are everywhere…
I know that we have posted a few recent images that cover the difference between “Paid results” and “Organic results” so I apologize right now for another. However, this topic is just too important not cover, even if it means I have to post another “Paid vs Organic” search result image yet again. Besides, this is an entirely different take on the subject that covers SEO Advertisers. But wait, aren’t they the guys that are supposed to know the difference between the two (paid vs organic)? Yep….you bethcha! We as Search Engine Optimization Professionals absolutely should know the difference. So why then, is there the need to cover this topic yet again? The reason for this blog post is to educate the general public about the difference. I received a call this week from a potential client who found us on the first page of Google (just like they are supposed to). After the initial introductions and pleasantries, we started getting down to the brass tacks of the conversation and I was asked, “if you are such a good SEO agency, why is XYZ firm at the top of the page and not you?”. The potential client was referring to a firm that was listed in the paid search results (the very top three on the page). Here’s another example of Paid vs Organic search results for those that do not know the difference:
Organic vs Paid Search
I used this particular example because it happens to be the exact search that the potential client used when searching for an SEO Agency to help him with his SEO program. Affordable SEO Services Company is a term that click-finders.com happens to rank #1 for out of 150,000,000 possible results. Pretty impressive huh? Anyway, after a few minutes of conversation, I explained to the caller that those top three results in the slightly shaded box are actually “paid ads” and that he should consider that strongly before making a final decision.
“As much as I hate to admit it, there are hundreds if not thousands of so called ‘SEO Agencies’ out there that take advantage of unsuspecting and uneducated business owners.”
So why then use Google Adwords to promote an “SEO Company”? Because there are just too many people out there that don’t know the difference between SEO and Paid Search. They type in a search term and click the top result and don’t think another thing about it unless they did not find what they are looking for, in which case they simply perform another search. An unscrupulous company might be one who then sets up a Google Adwords account and posts an ad for SEO Services and then just takes the money and does nothing for their customers. Or they charge a large amount of money and open an Adwords account for their new client and actually show them the results they got them.
Either way I think you really have to ask yourself if you want to hire a company to help you get to the top of the “organic search results” that has to have an Adword account and pay Google in order for you to find them. I would tread cautiously for sure and treat suspect any company that uses Paid Search to advertise for Organic SEO Services.
Thanks for reading! If you enjoyed this article please share it with any of the multiple social media share widgets on this blog (Facebook, Twitter, LinkedIn, Social Bookmarking). Also, please feel free to comment below. I openly welcome any and all feedback, especially from other internet professionals!
Click-finders.com is a full service internet marketing company that offers a full range of services including Affordable SEO Services, PPC Adword Campaigns, Social Media Marketing, Web Development and more! Contact us today for a FREE no obligation SEO Analysis of your website and find out today, what it’s going to take to rank high in the search engines!
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