How to Build an Inbound Marketing Company Culture

Make no mistake about it…Making the transition to an Inbound Marketing Company Culture is hard!

Inbound Marketing Company Culture

Build your company’s Inbound Marketing Culture

In any business, people fall into “ruts”. This is especially true if senior management has allowed this or worse, demonstrated it by example. One of the more common ruts people fall into, more often in larger companies but still possible in a small businesses, is the old cliché “That’s not my job!”. This is never truer than when it involves marketing input by people who typically do not provide any input in this area. Building an Inbound Marketing Company Culture can be one of the biggest business challenges you face in your professional career and also, one of the most rewarding!

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If you are small business owner, marketing and/or sales manager or just a sales person who is looking for something better, you are in the right place!  You’ve noticed it right?  The traditional marketing leads are slowly but surely falling off and drying up.  The phone does not ring all by itself anymore because no one uses the yellow pages.  That money you spend on TV, Radio and Newspaper ads also seems to be less and less economical by the minute.  It’s costing your more and you’re getting less every single day.  So now what?

Welcome to Inbound Marketing and Lead Nurturing my friend!  Inbound Marketing, simply put; Is the art of generating unique, quality content that is search engine friendly and therefore shows up when a prospective customer/client searches for a term associated with your product or services.  The premise is that there are already people using the internet every day that are searching for your products and/or services.  So if you can manage to position some GREAT content in front of them, capture their attention and get them to take some form of action on your website, you have officially become an Inbound Marketing pro!

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Why Inbound Marketing is a MUST for Your Business

why inbound marketing is a MUST for your business

Create – Share – Capture – Analyze

Inbound Marketing is the practice of generating useful, informative content and then strategically sharing that content in a way that positions it in front of people who are actually searching for your product or services.  It completely replaces the need for “interruption marketing” tactics like TV commercials, radio, print ads and cold calling or email spamming.  If done correctly, this “new” marketing strategy can dramatically increase your conversion rate, customer retention and satisfaction.  And the best part?  You are not tethered to Google Adwords for the rest of your life!

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