That’s the number one question I get about Inbound Marketing services we offer. How long before I see results from my inbound marketing efforts? The easy answer is – 12 to 18 months. Typically though, that is not what a CEO wants to hear. So let’s take a little closer look into the variables that can change that time frame dramatically, for the good or for the bad.
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If you have a B2B or B2C website…what’s your number one goal? Making sales right?
Every internet marketer out there understands that. The real question is this; How to get MORE leads from your website? That’s the number one question that keeps guys like me awake at night. The answer is not so easy though. It takes a lot of planning, work and effort to achieve anywhere near close to a optimally performing website that converts visitors at a decent rate. In fact, did you know that about 90% of all websites only convert less than 1% of their visitors? And that only about 10% are converting between 1-3% of visitors into leads/sales? Those that have achieved conversion rates of 5% or higher are experiencing exponential growth the rest of us are drooling over! So how do WE get there? Here are some basic tips to help you on your way.
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Can WordPress be an effective Inbound Marketing platform that rivals the likes of Hubspot? You bet it can! In the right hands a WordPress Blog, an Inbound Marketer and cup of coffee can do some major damage in the search results. I don’t want to turn this post into a WordPress vs. Hubspot article because in my opinion, they BOTH have their advantages and disadvantages and I have used BOTH and recommended BOTH based solely on a client’s needs and ability. So let’s just assume that you have already done the research and know that you want to use WordPress for your Inbound Marketing efforts. If that’s you…keep reading!
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Are you a Business Blogger? Are you having trouble generating “interesting” content on a regular basis like everyone says its soooooo easy to do? Well rest assured that you are not alone my friend. Most business content generators feel this way at one time or another. It’s not an excuse though, if you want to succeed at Inbound Marketing and content generation, you have to develop engaging content that people will like, share and come back for more of…PERIOD!
But Mike…I write about [insert boring topic here]!
So you’re a plumber, a tax attorney, a pool salesman? Pretty boring stuff right? And super hard to generate good content for right? Better check with my friend Marcus Sheridan before you try and sell me on that one! Oh that’s different you say…how exactly? Look, I get it. Some of us work in boring, hum-drum industries that struggle to be exciting, even to the people who actually love their work! That’s just not a good enough excuse to not generate some good, quality content that people will love!
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I have been working in internet marketing now for a little over 10 years. Boy has the landscape on the internet changed in such a short period of time! Personally, that’s one of the things I absolutely LOVE about this industry. The ever changing environment forces the even the “best of the best” to keep getting better, to stay sharp and KNOW what they are talking about at all times. We’ve gone from having conversations in the early days that start with “What is this SEO thing you keep talking about?” to “hey click-finders, I need help with how to start Inbound Marketing and/or SEO and I found you guys…”. Man do we LOVE to hear that!
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