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This is the best way to pay back a community that is good to you.

So how do I share SEO 2.0 links on click-finders.com?  I get this question a lot ever since my SEO vs. SEO 2.0 What is The Difference post.  Well in order to better answer that, I think we should go over a brief reminder of the different kinds of links that you can give.  It’s important to understand this in order to fully appreciate the benefits of SEO 2.0 and how it can help you or hurt you.  Yes, you CAN hurt your site by linking out to other sites.  Don’t worry, we will get into all the details in just a second.  First though, let’s cover the basic categories of links.

<NOFOLLOW> Links:

<NOFOLLOW> is a value that can be assigned to the [REL] HTML attribute that tells the search engines to discount this link.  It was designed originally to allow web site owners (primarily Blogs and Forums) the option to identify spam or potential spam links and assign this attribute so that the search engines would not index the link and therefore not pass any “link juice” or authority to the linked site from the source site.

Example of the <NOFOLLOW> link in action:

<a href=”http://www.example.com/” rel=”nofollow”>anchor text</a>

“There is great debate in the SEO community about whether or not the <NOFOLLOW> attribute works or not.  My own personal testing indicates that the search engines still assign some value to these links, as some sites with only <NOFOLLOW> links have been known to climb and reach the top of the SERP’s.  More on this in another post coming soon….”

<DOFOLLOW> Links:

There is no specific HTML attribute for this link.  This is the link we as SEO’s and web site owners strive for every day for the sites we are working on.  This link passes actual “link juice” from the originating site to the linked to site.  For example, if you own a site that is well established, has good traffic and a decent Google PageRank your “link juice” will be much higher than a newly launched site. 

Example of the <DOFOLLOW> link in action:

<a href=”http://www.example.com/”>anchor text</a>

 If you, with your well established site, give a link to another site, you are telling Google you like that site and it is worthy of your link.  The older and more established your site, the more “link juice” you can pass to another site.

“The <DOFOLLOW> link is hands down the BEST link you can attain for your web site or give to another site.  This is what SEO 2.0 is all about.  If you read the previous SEO 2.0 article you will see why.”

Can linking out to another site actually hurt my site?

The short answer is yes, it can.  Let me explain.  Again, Google see’s each link out from your site as a “vote” for another site.  So it takes it pretty seriously when you give a link to another site.  What they do not want, is trusted, reputable sites providing links out to SPAM sites.  Mostly these sites are of the unwanted SPAM emails you find in your Junk Email boxes.  The words are so potent, I won’t even mention them in this post for fear of affecting Google (LOL). 

“In short, you should never link out to a known SPAM site or a site that is even remotely SPAMMY.  Make sure your links out are quality sites that provide a relevant service or benefit to your visitor.”

Other types of links that you can get / give include:

                Paid Links or Affiliate Links

                Image Links

                Side Bar or Blog Roll Links

                Footer Links

So how do I handle links given out on this site?  Simple….you get links from this site by visiting, reading  and commenting on this Blog.  You can also write an article and submit it for a guest post spot in which you can place multiple links back to your site (up to 3) and more in a resource box.  Comment links are treated as fairly as possible.  I require 3 “APPROVED” comment posts to start getting <DOFOLLOW> links.  The first three comments are <NOFOLLOW>.  I set this up to deter SPAMMERS.  Also, pure SPAM usually gets deleted immediately.  On occasion, I will strip the link and approve the comment because either the comment was good and relevant or the English was so bad it made me LOL.

I also never approve links to “bad neighborhoods”.

Good luck…and keep on Blogging!

Image Source:  FREE Blogger Template & SEO Tips

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Are You a Blog Marketing Machine?

A continuation of the 12.5 Ways to Promote your Blog.   It goes without saying that if you have a blog and write on it regularly, you probably want more visitors, commenter’s and contributors.  Maybe you even want to monetize your blog one day?  Well the only way you are going to do any of those is if you promote it.  Gone are the days of just throwing up a blog, start writing and sit back and wait for the masses to find you (SN:  Was it ever really that easy?).  These days it’s more important than ever that you PROMOTE your blog, each article and yourself.  You must gain credibility, authoritative status and traffic if you hope to benefit in any way from blogging.  Promoting your blog is not hard, but it does take some work.  Let’s get on with some tips that are a continuation of the 12.5 Ways to Promote your Blog.  So at the end of this post you should have 21 rock solid, proven strategies for promoting your blog on the internet.  Let’s get started…

• Sit down with a cup of coffee or your favorite beverage and write down a list of 100 blog topic ideas.  This task seems daunting at first, but having this list to refer to on a regular basis will be of GREAT benefit one day when you are struggling to find a topic to write about and your readership is getting board waiting for your next post.
• Interview someone related to your topic or field of expertise.  This is truly one of the best kept secrets of the blogging world.  If you interview someone cool in your field, you are likely to draw a lot of attention from your peers and colleagues.
• Write out a list of cool blogs and news sites you visit and read regularly.  Write a brief statement on each site about why you like it.  Post a link to each one.
• Visit popular and high traffic blogs in your niche and see what they are doing.  Please don’t copy exactly what you see, but you certainly will learn a thing or two about what each successful blog is and is not doing.  What are they writing about?  What type of plug-ins are they using?  Are they running contests?
• Submit your best blog posts to Blog Carnivals.  Blog Carnivals are web sites that specialize in gathering like minded blog posts and categorizing them and indexing them into segmented web pages that are easy for readers to find.  Here is one of my favorites BlogCarnival.com.
• Take action everyday!  I cannot overstate this enough.  If you are going to be successful at blogging you have to take some form of action EVERY single day.  Start an article, respond to a comment, update your 100 idea list, submit that article to a Blog Carnival, update your social media profiles….no matter what though, DO SOMETHING every day !
• Be consistent with your posting.  Your readership will adjust to whatever frequency you post.  If you start off posting daily, your readership will very quickly grow to expect that.  Miss one day, okay, miss two and they might move on.  I am not saying you have to post every day, just be as consistent as you can (hourly, daily, weekly or monthly).  BE CONSISTENT !
• Use social bookmarking.  Not only for your own blog and posts but for every blog post you visit, read and like.  Sites like Stumbleupon, Digg and Reddit (just to name a few).  Visit these sites, register (for free) and start bookmarking.  Also, when you bookmark a blog or post, leave a comment and let the owner know you did.  They will most likely visit your site and return the favor J!

And finally…

8.5   Find a relevant Meetup and join that group.  Visit their meetings and get involved in the discussions and topics.  Give more than you get at these types of events.  Help others grow in knowledge and skills and you are likely to gain a loyal reader for sure.

Any one of these by themselves will help you to grow and promote your blog.  All of these combined with the previous post and you will be a blog marketing machine!  Your readership, commenter’s and following will grow quickly and steadily.  Good luck and keep blogging!

Image Source:  Newstex

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