Increase your traffic, backlinks and authority!
It’s no secret that click-finders.com strongly encourages and promotes blogging. If you follow this blog at all, or even if it is your first time here, it should not take you long to see that we not only believe it, we live it for our own Search Engine Optimization (SEO) program. Blogging is the single most efficient and cost effective way to add unique and fresh content to your web site. The search engines love when you put up fresh and unique content on a regular basis. When they see you adding new content on a regular basis, they “crawl” your site more often and index your pages faster. This may not be all that important for the next blog post your write and publish, but what if you want to add a new product or service to your website? Sure would be nice if that new webpage got crawled and indexed within one week (or in some cases one day) wouldn’t it? In the most extreme cases of sites that do not add content on a regular basis, it can take up to 90 days for your new webpage to be indexed. That does not work very well if you are trying to run a summer special and your new page goes live on June 1st.
“Creating fresh, unique content on a regular basis via a blog is the single most cost effective and efficient solution to ensuring that the search engines are crawling your site and indexing your site on a regular basis”
How much can this simple yet effective help your web site? I’m glad you asked. Let’s look at some data from an industry leader on inbound marketing, Hubspot.com. Hubspot ran a study a few years ago and compared over 1500 websites. In that study they looked at each website in detail and paid particular attention to the number of visitors each site had over a given period, the number of pages indexed by the search engines in total and the number of one-way, inbound links (backlinks) from other web sites (a key factor for SEO). Here is what they found;
Websites that Blog on a regular basis have, on average, about 55% more visitors – Blogs not only bring in more traffic, they actively engage readers with an opportunity to participate in the conversation (via comments and social media sharing). This means your readers are on your site for a longer period of time, thus increasing your chances of conversion. Blogs also help establish your expertise in the industry niche you are competing in. Do not underestimate the power of the written word and how people see you after reading an article of yours online. You can also gain further credibility by having other, highly visible and known experts validate your work by commenting on your blog in agreement. So make sure you post relevant and accurate information always.
Websites that Blog on a regular basis have, on average, about 97% more inbound links – Blogs are great backlink attractors. When you write awesome content, people want to share that with their friends, their family and their industry connections. They do that by postings links all over the internet that lead others right back to your web site. And guess what? That’s right…the search engines love backlinks from relevant sites. The more you links you have from other sites, the more authority and trust you are assigned by the search engines. Great blog articles are the one the best “link-baits” out there and there are yours for the making.
Websites that Blog on a regular basis have, on average, about 434% more indexed pages – Blogs are great content generators. Every single blog post you write and publish establishes another [.html] page for the search engines to crawl and index. Some blog platforms will even create a separate [.html] page for every comment made on your blog! That can have a huge impact on your ability to generate fresh, unique content on your web site over a long and sustained period of time. And we all know how much the search engines love new content right?
So what are you waiting for….go to www.wordpress.com (or your own favorite blogging platform) and download, install and use the best content generation tool avialable. Use it often and use it well, and you could see reults even better than these!
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Top 8 WordPress Plugins
Disclaimer: I make no representations here or otherwise about compatibility of plug-ins with versions of WordPress. It is up to you to determine whether or not a particular version of a plug-in is suitable for use with your blog. Also – These are our personal favorites. You may feel free to add others below in the comment section. You may also comment on these if you don’t like them, however, again…they are our favs, not yours, so don’t take it too personal ;-)!
It’s no secret that all of us here at click-finders.com absolutely love the WordPress blogging platform! It simply is the best, all around, easy to use blog available today. What makes it so great? Here’s a short list:
There are over 100 FREE Templates to use
It’s very customizable
It’s very Search Engine Friendly
It provides for seamless integration into your existing site
And lastly….there are 100’s (if not thousands) of plug-ins to help make your blogging life easier, more efficient and downright enjoyable!
Hands down, my number one question from other bloggers is “Mike, what are your favorite plug-ins for WordPress?”. So here they are in no particular order.
WordPress Database Backup – Speaks for itself. There are many database backups out there. Make sure you install one that backs up everything you need it too.
Google XML SiteMaps – An absolute necessity if you want Google to properly index and crawl your blog. This plug-in makes it all as easy a few clicks and then automatically rebuilds and resubmits your site map on each new post! Could it be any easier?
All In One SEO Pack – Essential tool for making sure your posts are search engine friendly. Each post is scrutinized and optimized by Title, Description and Keywords. You set them all and then choose whether or not to use SEO on every post.
Cbnet Ping Optimizer – Pinging the search engines and blog services is paramount if you want to promote your blog and build a following. This nifty little plug-in takes care of this task for you. All you have to do is the sites you want to be pinged on each post and this little baby does the rest. The best part is, if you have to go back and tweak a post, it will not re-ping the services again. Pinging them too much can get you banned. Hit me up on my email if you want my active ping list!
Subscribe 2 – Nice little email subscription service for your readers. Let’s them sign up via email for a notice every time you make a new post.
Social Media Plug-ins – You have to have….let me say that again….YOU HAVE TO HAVE social media integrated into your blog nowadays. The search engines look for it and your readers will demand it. Make it easy for them to share your work. Here are a couple of the ones I use. There are many though, so make sure you select the ones you like and work for your blog.
Simple Twitter Widget
Facebook Likes It
Addthis Social Bookmarking (with FREE analytics)
Akismet – Anti-spam plug-in for comment section and trackbacks. Very nice and easy to use interface and I find that it cuts down like 99% of all spam. A must for anyone promoting your site actively, because once the spammers find it, you will be flooded with spam comments and links.
SMU Manual Do-Follow – A must have for SEO 2.0 enthusiasts. The part about this plug-in I like is that I can assign parameters for do-follow (3 approved posts before do-follow status) or I can do 100% manual do-follow activation. Either way, the choice is always mine.
As you can see…these are just a few. I am sure that there are lot’s more (and maybe better ones) than the ones I listed here. If you know of any, please feel free to share them in the comments section! Until then…Happy Blogging to you all ! ! !
You have heard a lot about blogs lately, in fact, they are even starting to make movies about them. There are more and more blogs that have turned into book deals and movies then ever before. From relative obscurity comes fame, fortune and all that they promise. I am not promising you that at all. Nor am I saying that by simply blogging any of that will actually happen (although it might…). What I am saying, is that a blog should be an integral part of any search engine optimization plan. Here’s why I say that…
Top 10 reasons why you should be blogging:
- A blog is one of the easiest, most cost effective publishing tools available to share information with customers, friends and employees.
- A blog can be the center of your marketing strategy. As you reach out to attract potential customers through social media and your web site, a blog is the perfect place to point them for information and more importantly, a place of interaction with you and your company.
- A blog can build a lot of credibility and do it very quickly. Share your ideas and watch customers and colleagues as they scramble to confirm them.
- A blog is VERY search engine friendly. Since blogs are content heavy (text based content) they tend to be very enticing to the search engines. Blog regularly and make sure your content is relevant and your blog will become an integral part of your search engine optimization strategy.
- Blogs are a GREAT place to test the waters if you think you have a good book idea. Taking a very successful and popular blog with a big list of followers to a publisher goes a long way in selling your idea to them.
- Don’t even think about being taken seriously in Social Media until you have a blog.
- A blog can level the playing field in ANY industry. When decision makers narrow to three or four companies, the company websites with consistent, fresh and relevant content are 60% more likely to win the business every time.
- A blog is a great place to meet interesting and sometimes very influential people that can help you and/or your business.
- I know you spent a lot of time and/or money on your website…but so did your competition. Want to be different? Want to stand out? BLOG !
- And finally….a blog is your chance to share YOUR view. What is your take on the industry you are in? Is it different than your competition? Want to convey those thoughts to you customers or potential customers? If so…you need to BLOG !
Still not sure? Don’y worry. Click-finders.com can help you now! With the knowledge, skills and experience that delivers results. We offer a complete Social Media Package that includes Facebook, Twitter and Blog account set up and graphic design that matches your web site. We also offer a complete startegic search engine optimization plan that inlcudes a complete SEO analysis of your site, your competition’s site(s) and then provide feedback to you on what changes need to be made to your SEO program. We can even make those changes for you if you want. Other services include PPC Ad-word campaign management, web site design & hosting. Visit us at click-finders.com today and let us show you how you can get higher search engine rankings today, for a brighter future tomorrow!