search engine optimization wars | click-finders.com

There is "good vs evil" in SEO.

Long has been the battle between good and evil and many stories in our past have reflected this epic struggle, but none capture the essence as well as Star Wars in my humble opinion.  One of my all-time favorite quotes from the movie is by a well-known character, Yoda.  During one of the scenes when he is instructing a young Jedi (Luke Skywalker) he utters the words “Do or Do Not, there is no try”.  That has absolutely stuck with me since the first time I saw it in a small town movie theater in Mooresville, NC.   In the story there is a mystical “Force” that is within all.  It is a state of consciousness that is supposed to drive an individual toward an action or purpose.  In Star Wars, the Force can be used for good or it can be used for evil.  If you use the Force for evil, you are said to be on “The Darkside” of the Force and therefore evil.  Whether or not you use the Force inside you for good or evil appears to be a conscious decision each individual must make at some point in his/her life.  Once you make the decision though, you are bound by ethics and morale’s either that of a Jedi (good) or a Sith (evil).  That’s not to say you can’t change teams later, because you can.  But if you do, you then lose everything that you have come to know and love about the Force.

SEO Yoda | click-finders.comSo, what does “the force” and good vs. evil have to do with SEO?  Well just like in Star Wars, there are Good SEO’s (Jedi’s) and Bad/Evil SEO’s (Sith’s).  They each use “The Force”, which we will call Google, in their own unique and special way.  The Jedi’s use the force for good and promote websites using organic search engine optimization techniques that fall within the Google’s Webmaster Guidelines and by doing so, they increase the client website authority and ranking within the Google SERP’s (Search Engine Results Pages).  They make sure the website is coded properly, search engine friendly, optimized for the keywords that will yield the most traffic to the website owner and that are relative for the search terms it is optimized for.  They then promote this site using organic SEO methods (press releases, article marketing, social book marking and more).   For these Jedi SEO types, doing it right and within the guidelines is not only a morale victory, it’s an extremely satisfying and honorable endeavor.  All Jedi SEO’s (also known as White Hat SEO’s) work within the Google Webmaster Guidelines and by doing so ensure their client’s receive quality affordable SEO Services that will stand the test of time.

Darth Vader SEO | click-finders.comSith SEO’s on the other hand, practice SEO outside of the Google Webmaster Guidelines.  They work on the dark-side of the force for sure.  This is also known as “Black hat” SEO.  They perform such acts as keyword stuffing, invisible text and doorway pages (just to name a few).  They may even go so far as to buy links for their customer’s websites.  Each of these practices is strictly forbidden in the Google Webmaster Guidelines and performing these tasks or allowing someone to perform them for you could result in your website receiving a Google penalty or worse, being removed from the Google index altogether.   These SEO’s tend to promise extremely FAST results with little or no upfront cash and big payments due when they get you to page 1 of Google.  Be wary though…your page 1 ranking may be short lived.  Make sure your SEO firm is using organic search engine optimization methods that fall within the Google webmaster guidelines only and that you know exactly what their process is.  The more informed you are, the better the chances of you hiring the right SEO Services Company and thus having a successful SEO campaign.

So be sure when you hire an SEO Firm that you absolutely know what activities your new vendor will be performing for your website.  Not knowing could cost you a lot more than you bargained for, today and tomorrow.

Thanks for reading!  If you enjoyed this article please share it with any of the multiple social media share widgets on this blog (Facebook, Twitter, LinkedIn, Social Bookmarking).  Also, please feel free to comment below.  I openly welcome any and all feedback, especially from other internet professionals!

Click-finders.com is a full service internet marketing company that offers a full range of services including Affordable SEO Services, PPC Adword Campaigns, Social Media Marketing, Web Development and more!  Contact us today for a FREE no obligation SEO Analysis of your website and find out today, what it’s going to take to rank high in the search engines!

 

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SEO Espionage: What you need to know about your compitetions SEO program

Are you spying on your competition? or are they spying on you?

Okay, the title does make it seem a little more exciting than it is, but hey…can you blame me?

The term “spying” is not so much true or relevant as the term “research” is. Performing competitive research is not only a good SEO practice, it’s almost mandatory if you expect to beat your competition in the SERP’s (Search Engine Results Page) listings. Learning from your competition, is one of the best ways to find out how they are being so successful. And as hard as they may try, they can’t hide everything that they are doing.

What can you expect to learn from spying on your competition? All kinds of good and useful information! For example, you can learn things like keywords you had not thought of, hidden or not so well known link building opportunities, anchor text strategies and more!

Spying on your competition is essential if you ever hope to beat them in the SERP’s. It’s not so much spying as it is just good ole fashioned research for your SEO Program.”

So, what are some of the sort of things you should be looking at? I’m glad you asked….let’s start with their web site and what you can learn from it: 

  • Title Tag – What keywords are used here? Chances are, those are the “money” keywords. The big enchiladas, the big cheese, the BIG DADDY keywords that they are trying to rank very high for.

 

  • Meta Tags – Specifically, the Keyword and Description Tags. What keywords are found here? Are there variations that you could rank well for? Look for new ideas, twists or variations that you have not thought of yet.

 

  • On page content – What keywords are they repeating enough to garner the search engine’s attention?

 

You can inspect these items a couple of different ways. You can right click any web page in Internet Explorer and then click “view source” for a complete HTML view of the target page and you can manually inspect the coding for the Meta Tag information. You can also use plug-in tools like the very popular SEO for Firefox Plug-in. Either of these methods can provide this easy get and valuable information.

 

 

This is the kind of information that is invaluable to a website owner or SEO Professional who may be new to a market segment or unfamiliar with the keywords that you should be targeting to maximize your traffic. HINT: This technique also reveals what keywords they are NOT trying to rank for. A missed opportunity that you then can capitalize on.”

These are just some of the tools and techniques that Professional SEO’s use to help their clients build an effective SEO Program. There are many more and we will discuss a few of them in future posts so stay tuned for more insider information!

SEO Espionage:  Top Secret SEO TechniquesDo you know of any really good tools, tips or tricks to use to spy on the competition? If so, feel free to share them in the comments section!

If you enjoyed this article or learned something from it, please share it! There are a host of social media bookmarking and sharing tools both for this blog and each article. Google+, Facebook, Digg, Delicious and Twitter…just to name a few! Please bookmark us, Tweet us and of course, feel free to subscribe to this blog right here:


 

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We have all heard it, read it or saw it on the news before as it relates to search engine optimization, “you should not practice ‘Black Hat’ SEO”.  But what exactly is Black hat SEO and how can I make sure I avoid those tactics in my SEO program? 

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