Does SEO Still Work After Panda and Penguin Updates by click-finders.com

Does SEO Still Work?

It’s a question that is being asked all over the internet, by business owners, traditional marketing professionals and even the media.  Google is busy fighting spam. Google has taken it upon itself to free the Internet of varying degrees of spam, black-hat riddled websites, poor content, and almost anything else that doesn’t serve the searcher/reader. The seemingly inconspicuous question “Does SEO still work?” has spun off multiple threads on SEO forums, Q & A sites such as Quora, and countless number of blog posts. It’s time to get real and understand a few undeniable truths about SEO.

Having been in the SEO business for so long, it’s hard for us not to respond to that question, so we will. Here are some truths about SEO (search engine optimization) you must learn to accept, in a post Penguin and Panda update era:

SEO that works: the hard, slow and painstaking real content generation SEO does still work! 

The easy route to search domination is to follow ‘SEO Shortcuts’ or perhaps rub a little evil on and indulge in Black Hat SEO techniques. The short answer is that none of those will work with any lasting effects. As Ruth Burr writes in her post SEO isn’t Magic: So Stop SEO Tricks, without the little shortcuts, SEO is undeniably, resource-heavy, technically difficult, and time-consuming. Today, it’s evident more than ever that only the right kind of SEO works. The emphasis is on great content, natural link-building, and judicial use of keywords when it’s natural and makes sense only.

Content is the new SEO insurance plan 

There’s a reason why companies such as Hubspot, Kiss Metrics and SEOmoz have proven to be authority sites in their respective niches. It’s not surprising since they base their marketing on content. Any random magazine with an online presence sees more traffic and engagement per reader than a website that spends more time on ineffective SEO techniques than on developing content.

For a website, blog, or a company seeking to establish presence on the web, content is where the focus should have been. Good SEO starts from there. You work so hard to bring visitors to your website, but we beg to ask you: what will they get when they finally arrive? Make it worth their visit, give them something no one else can….your unique and genuine content.

How do you build great content?  Focus on retaining your personality, make strong and educated opinions, and bring in humor if you can.  If there is one insurance plan you can to hold steady in the wake of Google’s periodic and unpredictable storms, it will always be content.

Some things about SEO will never change 

Good HTML coding with sensible use of keywords in the Title tag, Meta tags and on-page content is not going to change anytime soon. Nor will the need to practice good solid link building. The difference in today’s post Panda and Penguin updates is that low quality links mean less than ever before for ranking purposes.  Good quality links are essential, that combined with a good content strategy and a solid social media presence and you will find yourself quickly climbing the rankings.

If you found this article helpful and you enjoyed it, please take a minute and share it through any of the social media share buttons located throughout the site. We love our social media friends and the shares we get and we certainly will return the favor when and where possible. You can also comment in the comments section below and regular commenters receive “Do-Follow” link status to help you with your SEO program!

click-finders.com offers a full range of Internet Marketing services including Affordable SEO Services, PPC Management, Social Media, Inbound Marketing, Affiliate Marketing and more. Contact us through www.click-finders.com, Twitter, Facebook, Google+ and our Organic SEO Blog to learn more about Organic Search Engine Optimization and even request a FREE SEO Website Analysis.

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Twitter ROI by click-finders.comIf you are involved in SEO, Social Media Marketing or any form of Internet (or traditional) Marketing whatsoever, you are probably always trying to calculate the Return on Investment for your efforts and expenses.  In fact there are many sources out there like Computer World, Blog Tyrant, and Hubspot (just to name a few) that have attempted to do just that for Social Media and for the most part, they do a great job.  This article however is simply going to talk about Twitter and what we have seen before, during and after 10,000 Tweets.  Is it an actual ROI…you decide!

So how did we do that?  10,000 Tweets.  Well it certainly did not happen overnight and it certainly was not consistent.  We had good months on Twitter and bad months on Twitter.  Just like anything else.  Here is a small sampling of how we tweeted over the past 18 months:
 
Twitter Stats Graph - click-finders.com
So what kind of ROI (Return on Investment) have we had on our Twitter account?  Great question.  Here just a few stats:

  • 46.63% of all Tweets were RT’s or @ Replies – Not as good as we would have liked…but hey, we’re still learning!
  • 30 confirmed sales leads came in from Twitter – I don’t care who you…that’s GOOD !
  • At least 5 new business relationships that have benefited click-finders have been developed, nurtured and cultivated 100% on Twitter. – Again, I don’t care who you are…that’s GOOD !
  • Our home page has been RT’d over 7K times! – Gotta love the exposure on this stat!
  • One of our blog posts has been RT’d over 100K times! – Still wonderfully surprised and astounded by this stat!  It was a guest post by our good friend and colleague Mr. Scott Kindred of Safehouseweb.  See how #3 above works?

What else has Twitter done for us?

Added real value and measureable attributes to our Social Media presence and marketing strategy.  Everyone knows by now (or least they should) that ALL of the major search engines are using social media signals (likes, +’s and yes…TWEETS) as ranking factors.  If you are not active on Facebook, Twitter and Google+, you are most likely losing ground in the SERP’s.  The Hubspot chart below shows a marketing score of 90 for our website, and look at what one of the ranking factors are…that’s right, our Twitter presence!

Twitter ROI for click-finders.com

Twitter has also helped build our visibility in ways we NEVER thought were possible!

Twitter visibility example click-finders.com

This mention on the Home Page of Socialstage is not only very much unexpected, it’s greatly appreciated.  It’s one of the little hidden benefits of Twitter and other Social Media outlets.  They did this mention without me even knowing about it, yet it was out of appreciation for my tweet regarding there Blog post.  Hey, it was great content and we love to share great content!

A final word about this accomplishment, blog post and Twitter overall.  We don’t do Twitter as well as could.  We are still learning.  The point of this post is show the average small business owner that anyone can positively impact their business with Twitter.  It just takes a little elbow grease, a little ingenuity and creative thinking and you can make a difference to your business as well.

If you found this article helpful and you enjoyed it, please take a minute and share it through any of the social media share buttons located throughout the site.  We love our social media friends and the shares we get and we certainly will return the favor when and where possible.  You can also comment in the comments section below and regular commenters receive “Do-Follow” link status to help you with your SEO program!

click-finders.com offers a full range of Internet Marketing services including Affordable SEO Services, PPC Management, Social Media, Inbound Marketing, Affiliate Marketing and more. Contact us through www.click-finders.com, Twitter, Facebook, Google+ and our Organic SEO Blog to learn more about Organic Search Engine Optimization and even request a FREE SEO Website Analysis.

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SEO IS NOT DEAD!

But it is changing, by the minute.

SEO is DEAD

SEO is not dead - Not yet anyway!

As with most Google Algorithm updates, the flurry of the “SEO is dead” posts, articles, tweets and rants have begun on Twitter, Facebook and 1,000’s of Blogs all over the Internet.  And as usual, they are dead wrong.  Although the fact remains that SEO (search engine optimization) is an ever moving and fluid entity, it is for all intents and purposes alive and well.  The latest Google Algorithm has indeed changed the landscape of SEO and honestly, maybe even more than any other single update in the history of Google.  But that’s okay.  Relax, take a deep breath and know that SEO is alive and well.

SO WHAT HAPPENED?

Over optimization happened.  Google has touted for years, “Build good content and you WILL rank well on your own”.  Guess what?  That was not necessarily true.  In late 2011 and early 2012, several key SEO industry executives took a look at a couple of websites, both of which were on the same topic and about the same domain age and size.  One site ranked in the top three on Google and the other was on Page 5 for the same keyword.  The problem is that the first website was about 20 pages deep and was NOT developing and promoting content on their website on a regular basis.  The second site was in fact developing great content on a regular basis, promoting that content via social media and yet they still ranked on page 5.  So the SEO execs drilled down a little deeper and did a link profile for both the sites.  Guess what they found?  That’s right; site #1 had a whole bunch of suspect links running back to their site.  In other words, it was obvious that the site had been “over optimized” and the links coming to it were of low quality.  This goes against everything that Google has promised webmasters for years. 

Okay…so what happened next?  We are not 100% sure, but the indication is that these high level SEO’s took this data directly to Google and showed them the results of the study.  Regardless of how this happened, there is no doubt that it DID affect the last round of Algorithm updates.  Sites that had a lot of backlinks but no content generation and promotion tools were dropped (in fact are still dropping) in the rankings.  Sites that had good SEO links, a content generation method and good content marketing efforts did not suffer at all, in fact some climbed in the rankings.

HOW DO I MOVE FORWARD

Well if you have not picked up on it yet, you need to develop good quality content, and share it through social media and social bookmarking sites.  That means blogging about your industry, products and services and your company.  Next, you need to get the word out as far and long as you can for each and every post using social media.  Social media is the best place to share this content because if you are developing great content others will share it with their friends.  If you have good enough content it might even go “viral”, which is SEO gold!  That combined with a good solid SEO program and good on-site SEO and you will find yourself ranking better in no time.

INFOGRAPHIC OF THE NEW SEO:

 

In Bound Marketing is the NEW SEO - Learn more about In-Bound Marketing at click-finders.com

The New SEO

Note that the “sweet spot” to rank well is much smaller on the new way of ranking.  Why is that?  Because the formula to rank has added a much more complex ranking factor in addition to the other already complex ranking factors of social signals, on-page SEO and Link-Building.  Now you have to do it all and do it all well in order to rank high in Google.  Don’t worry, it’s not as hard as it sounds and we can help you!

If you found this article helpful and you enjoyed it, please take a minute and share it through any of the social media share buttons located throughout the site. We love our social media friends and the shares we get and we certainly will return the favor when and where possible. You can also comment in the comments section below and regular commenters receive “Do-Follow” link status to help you with your SEO program!

click-finders.com offers a full range of Internet Marketing services including Affordable SEO Services, PPC Management, Social Media, Inbound Marketing, Affiliate Marketing and more. Contact us through www.click-finders.com, Twitter, Facebook, Google+ and our Organic SEO Blog to learn more about Organic Search Engine Optimization and even request a FREE SEO Website Analysis.

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THE ULTIMATE GUIDE TO ON-PAGE SEO

Finally, an eBook that addresses the needs of new and do it yourself web designers!  This eBook truly is “The Ultimate Guide to On-Page SEO”.  Everything you need to know to properly code and design your website so that it is search engine friendly and visible for the keywords that you want or need to be found for in order to be successful in your online marketing efforts.  And now, you can DOWNLOAD it for FREE, for a limited time only!

FREE SEO Guide eBook | Click Finders

LEARN THE SECRETS OF THE PROS

  • Which HTML tags really matter
  • How to craft content that is search engine friendly
  • How to avoid search engine penalties

Get your FREE eBook today!

Download FREE Seo Guide TODAY | Click Finders

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Google's Panda Update 3.4 - Panda Refresh - How to win with latest Google Panda Update

"I eat SPAM for breakfast"

March 2012 – Google rolls out the latest algorithm update, Panda 3.4.  The number 3.4 is still in question as Google has only announced it as a Panda “refresh”.  According to Google, only about 1.6% of search results were significantly affected, still that’s a lot of sites.  Google also sent the update announcement via Twitter this time with a link to Blogger instead of just using their traditional media stream Blogger only.  Not sure why they chose this route to deliver the news, but it still got the word out pretty effectively.  You can read the entire Google update post here.  The curious thing is how dramatic the affects have been in this update for some sites.  Although they claim only about 1.6% we suspect it is actually much higher.  Our testing and current results are showing a significant hit with any site that is not actively publishing fresh content via a blog on a regular and frequent basis and sites that are “over SEO’d”.  What defines “over SEO’d”?  Any site that has an unbalanced link profile with a heavy load of links only to the Home Page.  Sites that are publishing a blog with fresh content rolling out regularly have seen a boost in rankings or have not been affected at all.  Of course by publishing a blog the site generates fresh content and a naturally diversified backlink profile and that is what Google is looking for as far as we can tell.

Panda Version 3.4 Update posted via Twitter

Panda Refresh Announcement

 

 SO WHAT’S CHANGED?

Well if you took the time to click over to the official blog post, you can see that they are pretty vague in the specifics of the update.  However, we have seen some significant indicators and several other well-known and established SEO news sites (Search Engine Journal, Search Engine Land and Search Engine News)are reporting the same indicators in their “Panda Refresh reviews”.  Here’s what we are seeing:

  • Diversified backlink profiles are winning – Having links from High PR sites as well as PR0 sites are more important than ever
  • Diversified anchor text is winning – Varying your anchor text and not locking onto one keyword
  • Having a mix of No-Follow and Do-Follow links is winning
  • Solid Blog Commenting – Commenting on relevant blogs and linking back to your own.  Linking out to other blogs and relevant resources from your own blog is winning
  • Content Generation and Promotion – Having a blog that is active in your niche community.  Sharing good content and attracting readers and commenters is winning
  • Social Media – Tying it all together with Social Media promotion, interaction and engagement with your fans is definitely winning
  • Diversified Link Profile – Making sure that the in-bound links to your site don’t just land on your Home Page, but link to relative content (landing pages, blog articles, etc.) and are as evenly distributed as possible is winning!

We’ve all been waiting for it, the day when 50 quality, industry related links outranks 10,000 spammy, forum profile links.  That day is here.  If you are already doing the above listed items on your website, then you most likely have already seen the benefit of your work, if not, chances are you have seen your rankings drop and in some cases significantly.  Don’t panic, re-read this post and go to work.  In no time at all you can be right back where you were or even higher in the rankings.

If you found this article helpful and you enjoyed it, please take a minute and share it through any of the social media share buttons located throughout the site. We love our social media friends and the shares we get and we certainly will return the favor when and where possible. You can also comment in the comments section below and regular commenters receive “Do-Follow” link status to help you with your SEO program!

Click-finders.com offers a full range of Internet Marketing services including Affordable SEO Services, PPC Management, Social Media, Inbound Marketing, Affiliate Marketing and more. Contact us through www.click-finders.com, Twitter, Facebook and our Organic SEO Blog to learn more about Organic Search Engine Optimization and even request a FREE SEO Website Analysis.

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