HOW TO GET 1K FOLLOWERS ON TWITTER

Social media is becoming an ever more important part of the inbound marketing process.  As such, developing a solid, loyal and active following is essential for success.  Not only does developing this following increase your reach with content sharing, it also establishes “social proof” of your content, products or services and overall business practices.  Having 1K followers that RT (Retweet), Like and share your content is an awesome way to impress a visitor that is on your website and clicks on your Twitter or FB button just to see what kind of social media presence you have.

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That’s the number one question I get about Inbound Marketing services we offer.  How long before I see results from my inbound marketing efforts?  The easy answer is – 12 to 18 months.  Typically though, that is not what a CEO wants to hear.  So let’s take a little closer look into the variables that can change that time frame dramatically, for the good or for the bad.

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If you have a B2B or B2C website…what’s your number one goal?  Making sales right?

Every internet marketer out there understands that.  The real question is this; How to get MORE leads from your website?  That’s the number one question that keeps guys like me awake at night.  The answer is not so easy though.  It takes a lot of planning, work and effort to achieve anywhere near close to a optimally performing website that converts visitors at a decent rate.  In fact, did you know that about 90% of all websites only convert less than 1% of their visitors?  And that only about 10% are converting between 1-3% of visitors into leads/sales?  Those that have achieved conversion rates of 5% or higher are experiencing exponential growth the rest of us are drooling over! So how do WE get there?  Here are some basic tips to help you on your way.

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Can WordPress be an effective Inbound Marketing platform that rivals the likes of Hubspot?  You bet it can!  In the right hands a WordPress Blog, an Inbound Marketer and cup of coffee can do some major damage in the search results.  I don’t want to turn this post into a WordPress vs. Hubspot article because in my opinion, they BOTH have their advantages and disadvantages and I have used BOTH and recommended BOTH based solely on a client’s needs and ability.  So let’s just assume that you have already done the research and know that you want to use WordPress for your Inbound Marketing efforts.  If that’s you…keep reading! 

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Are you a Business Blogger?  Are you having trouble generating “interesting” content on a regular basis like everyone says its soooooo easy to do?  Well rest assured that you are not alone my friend.  Most business content generators feel this way at one time or another.  It’s not an excuse though, if you want to succeed at Inbound Marketing and content generation, you have to develop engaging content that people will like, share and come back for more of…PERIOD!

But Mike…I write about [insert boring topic here]!

So you’re a plumber, a tax attorney, a pool salesman?  Pretty boring stuff right?  And super hard to generate good content for right?  Better check with my friend Marcus Sheridan before you try and sell me on that one!  Oh that’s different you say…how exactly?  Look, I get it.  Some of us work in boring, hum-drum industries that struggle to be exciting, even to the people who actually love their work!  That’s just not a good enough excuse to not generate some good, quality content that people will love!

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What if I could tell you that you could be successful in your social media efforts in less than 1 hour per day?  Does this sound too good to be true?  Well it’s not, in fact, if you follow these simple steps, you too can find yourself a social media success in less than 1 hour per day!  Better yet, you can follow this simple formula no matter how many followers you have, no matter how new you are to social media and you will still be a successful social media manager.

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Please do not get me wrong…I am just as frustrated as the rest of you with Google and their Panda and Penguin updates, their “Holier than Thou“ attitude when it comes to SEO for small business and the SEO industry as a whole.  But can we blame them?  Honestly?

So in defense of Google and the Panda Penguin updates you have to look at the industry as a whole.  When you have an industry this wide open, you are bound to get some “quacks” out there that claim to be SEO experts and actually do more harm than good.  The automobile industry has fought this for decades and now it’s our turn in Search Engine Marketing world.  So buckle up partners…this ride is only going to get worse for some of us!

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